Interactive marketing
Interactive marketing, sometimes called trigger-based or
History
As far back as 1995, interactive marketing was seen as the future of e-commerce and digital advertising.[2]
By 1997, the Journal of Direct Marketing had re-branded to become the Journal of Interactive Marketing, which continues today.[
With the advent of content marketing in the late 1990s and the founding of Hubspot in 2006, interactivity has seen a fundamental change from simple two-way communication to gamification and beyond. This particular type of interactive marketing is known as interactive content marketing, and many SaaS companies have been founded to respond to the need for new kinds of content and differentiation between competitors.
Applications
As interactive marketing relies on having a means of open communication with customers, social media channels have been a large part of this strategy, usually headed up by a company's marketing or
See also
References
- ^ "Interactive Marketing: What is it and How Can You Benefit from It?". Retrieved 2016-09-01.
- ^ Sorrell, Martin; Salama, Eric; Levin, Martin; Frederick e. Webster, Jr; Carter, Dennis; Barwise, Patrick; Haeckel, Stephan H.; Hundt, Reed; Hoffman, Donna L.; Novak, Thomas P.; Day, George (November 1996). "The Future of Interactive Marketing". Harvard Business Review. Retrieved 2016-09-01.