Jammie Dodgers

Source: Wikipedia, the free encyclopedia.
This article is about the biscuit. For the YouTube channel "Jammidodger", see Jamie Raines.
jam filling. Introduced in 1960,[1] they are currently produced by Burton's Biscuit Company at its factory in Llantarnam
.

In 2009, Jammie Dodgers were the most popular children's sweet biscuit brand in the United Kingdom, with 40% of the year's sales consumed by adults.[2]

History

Jammie Dodgers (left rear) accompanied by tea, digestive biscuits, jam and cakes on a tray in a London hotel

Named after the character Roger the Dodger from The Beano comics,[3] Jammie Dodgers have been produced in the United Kingdom for over 60 years,[3] originally by Burton's Foods. In 2011, the brand was re-launched under the "Dodgers" umbrella with two new products: Toffee and Choccie.[citation needed] They have been sold in other flavours too, besides raspberry and strawberry.

Jammie Dodgers are a type of linzer biscuit, which is a biscuit-size version of a

Shrewsbury biscuit
refers to a different product elsewhere, however. Linzer cookies are also sold as raspberry shortbread cookies.

Advertising

The 2011 re-launch TV campaign received the "Best Biscuit Advert of 2011" reward from The Grocer magazine.[4] Burton's launched a new advert for Choccie Dodgers in April 2012, during Britain's Got Talent, as part of a £4.5 million campaign.[5]

Similar biscuits

In New Zealand, Griffin's sell "Shrewsbury" biscuits that are similar to Jammie Dodgers, with a hole (that may be heart shaped) in the top layer.[6]

In Newfoundland, Purity Factories produces raspberry jam-filled sponge cookies (Jam Jams) and raspberry jelly-filled sponge cookies (Tea-Vees) with a hole in the top layer.

In popular culture

Jammie Dodgers featured several times in Doctor Who during the Eleventh Doctor era.[7]

Rita's boat in the 2006 animated film Flushed Away was named the Jammy Dodger.

See also

References

  1. ISBN 978-1-4735-7346-8
    .
  2. ^ "Burton's Foods launches new division for food service snack market". Caterer and Hotelkeeper. November 30, 2009. Retrieved January 18, 2013.
  3. ^ a b "Dodgers". Burton's Biscuit Co. Retrieved February 24, 2016.
  4. ^ "Top Campaigns of the Year: 31- 40". The Grocer. December 17, 2011. Retrieved January 18, 2013.
  5. ^ "Burton's Biscuit Company set to launch "music battle" ad for Choccie Dodgers". The Drum. Retrieved January 18, 2013.
  6. ^ "Third sculpture on the Waiwhetu Sculpture Walk tastefully unveiled". Stuff. 11 November 2016. Retrieved 31 August 2021.
  7. ^ Doctor Who, retrieved 2023-04-01

External links

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