Jan-Benedict Steenkamp
Jan-Benedict Steenkamp | |
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Wageningen University | |
Doctoral students | Michel Wedel |
Website | http://www.brandbreakout.com/ |
Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp (born June 12, 1959) is a marketing professor and author. He is the Knox Massey
Early life
Steenkamp was born in Amsterdam, as the third child of Constance Marie Therèse (née Nolet), and Petrus Antonius Josephus Maria (Piet) Steenkamp (March 8, 1925 – January 8, 2016). In 1966, the family moved to Eindhoven where his father became full professor and dean at the Eindhoven University of Technology. His father founded the Christian Democratic Appeal (CDA) which was the senior party in the Dutch government for most of the period 1977–2010 and was the president of the Dutch Senate from 1983 to 1991.[7][8]
Education and career
Steenkamp received his PhD (marketing), Master of Science (business administration) and Bachelor of Science (economics) degrees (all
From 1966 to 1977, Steenkamp attended elementary and secondary school in
He worked at
Steenkamp is the co-founder and executive director of AiMark, a global center studying key marketing strategy issues, which works closely with two of the world's largest market research agencies, Kantar and GfK.[13] He is a Fellow at the Institute for Sustainable Innovation and Growth (iSIG), Fudan University, Shanghai.[14]
He has consulted with organisations such as
.Steenkamp's work has been featured in
Research and publications
Steenkamp is a leading scholar and widely cited expert on
He has published his research in the
Steenkamp's research deals with the various elements of
Awards and honors
In 2005, Steenkamp was awarded the Dr Hendrik Muller Prize for "exceptional achievements in the area of the behavioral and social sciences" by the Royal Netherlands Academy of Arts and Sciences. This was the first time the prize awarded to a researcher in any area of business administration.[20] He also served on the 2018 Spinoza Prize Committee.[21]
The IJRM-EMAC Steenkamp Award given annually to research papers published in
In 2008, Steenkamp was ranked the most influential scholar in marketing in the period 1997–2006.[24]
The Elsevier Society for Marketing Advances named him the 2004 Elsevier Distinguished Marketing Scholar.[25] In 2013 he was given the EMAC Distinguished Marketing Scholar Award in recognition of his impactful research contributions and outstanding contributions to the European Marketing Academy.[26]
In 2015, the
Steenkamp has won several awards for his research publications. He won the 2002
Books
- Jan-Benedict Steenkamp (2020). Time to Lead. Fast Company Press. ISBN 978-1-7343248-2-2.
- Jan-Benedict Steenkamp; Laurens Sloot (2018). Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters. Kogan Page. ISBN 978-0-7494-8347-0.
- Jan-Benedict Steenkamp (2017). Global Brand Strategy: World-wise Marketing in the Age of Branding. Palgrave Macmillan. ISBN 978-1-349-94994-6.
- ISBN 978-1-137-46759-1.
- ISBN 978-1-4221-0167-4.
- Berend Wierenga; Aad van Tilburg; Klaus Grunert; Jan-Benedict E.M. Steenkamp; ISBN 978-1-4615-6273-3.
- Jan-Benedict Steenkamp (1989). Product Quality: An Investigation Into the Concept and how it is Perceived by Consumers. Van Gorcum. p. 273. ISBN 978-90-232-2415-0.
Selected publications
- Angela Xia Liu; Jan-Benedict E.M. Steenkamp; Jurui Zhang (2018). "Agglomeration as Driver of the Volume of Electronic Word of Mouth in Restaurant Industry". Journal of Marketing Research. 55 (4): 507–523. S2CID 169805618.
- Jan-Benedict E.M. Steenkamp (2018). "The Future of the Marketing Department at Business Schools". Journal of the Academy of Marketing Science. 46 (2): 169–172. .
- Jan-Benedict E.M. Steenkamp; Alberto Maydeu-Olivares (2015). "Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002-2013". Journal of Marketing Research. 52 (3): 287–308. S2CID 143896742.
- Jan-Benedict E.M. Steenkamp; Inge Geyskens (2014). "Manufacturer and retailer strategies to impact store brand share: Global integration, local adaptation, and worldwide learning". Marketing Science. 33 (1): 6–26. .
- Harald van Heerde; Maarten Gijsenberg; Marnik G. Dekimpe; Jan-Benedict E.M. Steenkamp (2013). "Price and Advertising Effectiveness over the Business Cycle" (PDF). Journal of Marketing Research. 50 (2): 177–193. S2CID 154198524.
- Lien Lamey; Barbara Deleersnyder; Jan-Benedict E.M. Steenkamp; Marnik G. Dekimpe (2012). "The Effect of Business Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with It?". Journal of Marketing. 76 (1): 1–19. S2CID 68653352.
- Jan-Benedict E.M. Steenkamp; Eric Fang (2011). "The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades". Marketing Science. 30 (4): 628–645. .
- Jan-Benedict E.M. Steenkamp; Harald van Heerde; Inge Geyskens (2010). "What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?". Journal of Marketing Research. 47 (6): 1011–1024. S2CID 166356503.
- Jan-Benedict E.M. Steenkamp; Martijn G. de Jong (2010). "A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products". Journal of Marketing. 74 (6): 18–40. S2CID 167882216.
- Martijn G. de Jong; Jan-Benedict E. M. Steenkamp; Bernard P. Veldkamp (2009). "A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales" (PDF). Marketing Science. 28 (4): 674–689. .
- Kusum L. Ailawadi; Koen Pauwels; Jan-Benedict E.M. Steenkamp (2008). "Private-Label Use and Store Loyalty". Journal of Marketing. 72 (6): 19–30. hdl:10679/57.
- Katrijn Gielens; Linda Van de Gucht; Jan-Benedict E.M. Steenkamp; Marnik Dekimpe (2008). "Dancing with the Giant: The Effect of Wal-Mart's Entry in the U.K. on the Performance of European Retailers". Journal of Marketing Research. 45 (5): 519–534. S2CID 131949521.
- Inge Geyskens; Jan-Benedict E. M. Steenkamp; Nirmalya Kumar (2006). "Make, Buy, or Ally: A Transaction Cost Theory Meta-analysis". Academy of Management Journal. 49 (3): 519–543. S2CID 166806134.
- Jan-Benedict E. M. Steenkamp; Vincent R. Nijs; Dominique M. Hanssens; Marnik G. Dekimpe (2005). "Competitive Reactions to Advertising and Promotion Attacks". Marketing Science. 24 (1): 35–54. .
- Hans Baumgartner; Jan-Benedict E.M. Steenkamp (2001). "Response Styles in Marketing Research: A Cross-National Investigation". Journal of Marketing Research. 38 (2): 143–156. S2CID 11304067.
- Jan-Benedict E. M. Steenkamp; Frenkel ter Hofstede; JSTOR 1251945.
- Jan-Benedict E.M. Steenkamp; Hans Baumgartner (1998). "Assessing Measurement Invariance in Cross-national Consumer Research". Journal of Consumer Research. 25 (1): 78–107. JSTOR 10.1086/209528.
See also
- Global Marketing
- Marketing Strategy
- Marketing Mix
- Consumer Innovativeness
- Private Label
- Diaspora Marketing
- Measurement invariance
- Common-method variance
References
- ^ https://www.jbsteenkamp.com/. Retrieved June 23, 2020.
{{cite web}}
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(help) - ^ "Omzet per product bij Aldi 4 keer hoger dan bij Albert Heijn". agf.nl. October 30, 2018. Archived from the original on April 27, 2019. Retrieved November 23, 2018.
- ^ "Best Business Books 2013: Globalization | Strategy+Business". strategy-business.com. Retrieved October 29, 2014.
- ^ "Hare vs. Tortoise: How Chinese Brands Are Trying to Go Global | Wall Street Journal". Wall Street Journal. June 21, 2013. Retrieved April 12, 2016.
- ^ "The emerging brand battle | The Economist". The Economist. economist.com. June 22, 2013. Retrieved October 29, 2014.
- ^ "Most-Cited Scientists in Economics & Business | Essential Science Indicators". Thomson Reuters. Archived from the original on September 24, 2015. Retrieved April 12, 2016.
- ^ "CDA-nestor Piet Steenkamp overleden". trouw.nl. January 12, 2016. Retrieved May 21, 2016.
- ^ "J.B. Steenkamp: Global marketing guru". UNC Kenan-Flagler Business School. Archived from the original on April 27, 2019. Retrieved May 7, 2017.
- ^ "Honorary Doctors Appointed by Aarhus University | Aarhus University". au.dk. Archived from the original on October 21, 2017. Retrieved April 12, 2016.
- .
- JSTOR 1252242.
- .
- ^ "Evi Van Uffel (GFK): "De Consument Denkt Niet Meer In Hokjes" | gondola". gondola.be. April 6, 2016. Archived from the original on April 27, 2019. Retrieved April 13, 2016.
- ^ "RESEARCH TEAM│iSIG FELLOW│ACADEMIC COUNCIL". fudan.edu.cn. Archived from the original on August 3, 2016. Retrieved April 13, 2016.
- ^ "Made in China: Can China build an Apple or Ikea? | CNBC". cnbc.com. August 20, 2013. Retrieved April 13, 2016.
- ^ Martin, Andrew (December 12, 2008). "Store Brands Lift Grocers in Troubled Times | New York Times". The New York Times. Retrieved April 13, 2016.
- ^ "Marketing strategies for fast-moving consumer goods | Financial Times". ft.com. Retrieved April 13, 2016.
- ^ "More Choices in Store: India's Retailers Are Stocking Up on Private Label Brands | Knowledge@Wharton". knowledge.wharton.upenn.edu. Retrieved April 10, 2016.
- ^ Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. (October 2013). "Diaspora Marketing | Harvard Business Review". Harvard Business Review. hbr.com. Retrieved April 13, 2016.
- ^ "Dr Hendrik Muller Prize 2005 for Behavioural and Social Sciences. | De Koninklijke Nederlandse Akademie van Wetenschappen". knaw.nl. Retrieved April 13, 2016.
- ^ "2018 Committee NWO Spinoza Priza". nwo.nl. Archived from the original on June 12, 2018. Retrieved June 8, 2018.
- ^ "IJRM-EMAC Steenkamp Award | European Marketing Academy". emac-online.org. Archived from the original on April 27, 2019. Retrieved April 13, 2016.
- ^ "AMA Global Marketing SIG Awards". amaglobalsig.org. Retrieved May 6, 2018.
- ^ Lynch, John G. (2008). "The Individual Scholar and the School: Scholarly Influence of Thirty Top Marketing Faculties and Their PhD Alumni 1997–2006". Duke University Working Paper.
- ^ "Jan-Benedict Steenkamp Named 2004 Elsevier Distinguished Marketing Scholar" (PDF). marketingadvances.org. Retrieved May 19, 2016.
- ^ "Jan-Benedict Steenkamp receives EMAC Distinguished Marketing Scholar Award 2013". emac-online.org. Archived from the original on October 2, 2016. Retrieved May 19, 2016.
- ^ "JB Steenkamp honored for lifetime contributions to marketing". kenan-flagler.unc.edu. May 15, 2015. Archived from the original on April 27, 2019. Retrieved May 19, 2016.
- ^ "John D. C. Little Award – Past Awardees". informs.org. Archived from the original on August 5, 2016. Retrieved May 19, 2016.
- ^ "Frank M. Bass Dissertation Paper Award". informs.org. Archived from the original on August 5, 2016. Retrieved May 19, 2016.
- ^ "Previous Recipients – William F. O'Dell Award". ama.org. Archived from the original on October 12, 2018. Retrieved May 19, 2016.
Further reading
- Steenkamp, Jan-Benedict E.M.; Kumar, Nirmalya (December 2009). "Don't Be Undersold!". Harvard Business Review.
- Steenkamp, Jan-Benedict E.M.; Kumar, Nirmalya (October 2013). "Diaspora Marketing". Harvard Business Review.
External links
- Brand Breakout
- AiMark
- Branding Success in Emerging Market Companies (video) – Bloomberg Television
- How Emerging Markets Compete With Developing World (video) – Wall Street Journal
- 专访美国教授 Jan-Benedict Steenkamp (video) – International Channel Shanghai
- Jan-Benedict Steenkamp interviewed by Fudan University's Peggy Pan (video)
- Professor Jan-Benedict Steenkamp Provides A Master Class On Global Branding – CMO.com
- Google Scholar Citations
- Jan-Benedict E.M. Steenkamp's CV
- UNC Kenan-Flagler Marketing Department Page