Jasuben Pizza
| Industry | Hotdogs |
|---|
Jasuben Pizza is a
FICCI.[4]
History
It is reported that Jasuben started this business in 1990s with a couple named Andarben and Jorawar Singh Rajput. After they started making pizzas, Jasuben moved back to Pune where she lived earlier but Andarben continued to run the business. It was Andarben who later developed a "secret recipe" of the sauce that is still used in their pizzas. It is also reported that at a point in time they were presumably selling more pizzas than
Domino's Pizza combined within the city.[5]
Pizza
The type of pizza served is an Indianized version of the original Italian one. It has been adapted to Gujarati taste. The version served at Jasuben's uses
onions and capsicum, covered with abundant amounts of local cheese and seasoned with black pepper. The oven used at their different branches was also designed and customized by Andarben and manufactured locally so that pizzas could be stacked on top of each other.[5] The pizzeria sells 20,000 pizzas daily with each piece priced at ₹70 (88¢ US).[1]
References
- ^ a b "The women Modi extolled, and one he did not". Indian Express. 8 April 2013. Retrieved 8 April 2013.
- ^ Shah, Shreya (8 April 2013). "Gujarat Pizza Joint has a moment of fame". Wall Street Journal. Retrieved 8 April 2013.
- ^ Bhan, Rohit (8 April 2013). "Jasuben and her pizza get big endorsement from Narendra Modi". NDTV. Retrieved 8 April 2013.
- ^ "Jasuben ka pizza: Narendra Modi takes a jibe at Rahul Gandhi, media". Daily Bhaskar. 8 April 2013. Retrieved 8 April 2013.
- ^ a b Ghosh, Partha (8 April 2013). "Jasuben Pizza: Success story of Gujarati enterprise?". Economic Times. Retrieved 8 April 2013.