KEGE (FM)

KEGE
Mexican music;
Ownership
Owner	Independence Rock Media Group; (Independence Rock Media, LLC);
Sister stations	KAJK, KBLF, KGXX, KHEX, KIQS, KLZN, KRAC, KTOR
History
First air date	2005 (as KRER)
Former call signs	KRER (2005–2011); KCKS (2011–2013); KVXX (2013–2017); KSOJ (2017)
Call sign meaning	The EdGE (previous format)
Technical information
Facility ID	164155
Class	A
ERP	530 watts
HAAT	335 meters (1,099 ft)
Transmitter coordinates	39°56′46″N 121°43′17″W / 39.94611°N 121.72139°W
Links
Webcast	Listen Live
Website	hothits1017.com

KEGE now known as X Radio Mexico La Gran (101.7

Mexican music format. Licensed to Hamilton City, California

, United States, the station serves the Chico area.

History

The station began on KEWE, which had previously played jazz and blues music before switching its format to sports talk. The branding would become known as the SportsFan 1340. However, the signal was extremely weak, so management switched formats and bands in 2006. The FM station remained as KRER while KEWE returned to the ESPN Radio format at 1340.

The station was the flagship station for

NBA's Sacramento Kings Radio Network. During the 2007 and 2008 seasons, the station became the flagship station for local Golden Baseball League baseball team, the Chico Outlaws

with Rory Miller on the call. Currently, the station is a radio affiliate of the San Francisco Giants.

On February 24, 2011, the then-KCKS changed their format to top 40, branded as "Kiss FM". They were the second station in the Chico market to flip to Top 40, joining KCEZ, which flipped on February 22, 2011.

On February 4, 2012, KCKS switched back to a sports format.

On September 24, 2013, KCKS switched to an adult alternative music format, branded as "Radio 101.7".^[1]

On December 10, 2013, KCKS changed their call letters to KVXX, and the station was branded as X 101.7. The station aired an

Chico Heat baseball. The station changed its call sign to KSOJ on February 21, 2017. On February 28, 2017, KSOJ changed their format to talk, branded as "Super Talk 101.7".^[2]

On May 25, 2017, KSOJ changed their format from talk to alternative rock, branded as "101.7 The Edge".[3] The station changed to the KEGE call sign on May 29, 2017.

On August 1, 2019, KEGE changed their format from alternative rock to hot adult contemporary, branded as "Hot Hits 101.7".^[4]