Koozie
A koozie (
Name, origin, and trademark dispute
The name "Koozie", with a capital "K", is a federally
Norwood Promotional Products acquired RCC in 1991 and continued to grow the KOOZIE line of products. In 2009, BIC Graphic purchased Norwood and its sub-brands. BIC Graphic dropped the "RCC" in favor of the KOOZIE brand name and expanded the line to include additional styles of can coolers, cooler bags and totes, as well as housewares.[3]
Norwood was in a dispute, on-and-off over several years in the 2000s, over the Koozie trademark status with an online retail business called Kustom Koozies. Norwood asserts that names such as beer hugger, can cooler, and huggie do not infringe its trademark, but that koozie, coozie, coolie, and cozy do.
In Australia, the beverage insulator is called a stubby holder because local beer was traditionally sold in 375 mL (13.2 imp fl oz; 12.7 US fl oz) bottles colloquially known as "stubbies" due to their short, squat appearance in comparison to the alternative packaging of 750 mL (26 imp fl oz; 25 US fl oz) bottles ("king brown", "tallie", or simply "bottle"), and the 300 to 375 mL (10.6 to 13.2 imp fl oz; 10.1 to 12.7 US fl oz) longneck bottles commonly used for beer imported from North America and Europe. Most Australian domestic beers have now adopted longneck bottles and/or aluminium cans ("tinnies") for their 375 mL (13.2 imp fl oz; 12.7 US fl oz) packaging, and 750 mL (26 imp fl oz; 25 US fl oz) bottles are now sold much less commonly than was the case historically. Victoria Bitter (VB) is notable for continuing to use the traditional stubby, albeit with a twist top replacing the traditional crown seal.
Use
Koozies are used to insulate a chilled beverage from warming by warm air, sunlight, and body heat. Using a koozie can reduce the rate a drink warms in the sun by up to 50%.[7]
These items can also be used for easily identifying one's beverage from another person's and for marketing or for minimizing the condensation on the can. By imprinting on the koozie, many different companies have used the koozie as a promotional giveaway because it is not only inexpensive to manufacture, but its frequent use is more likely to bring the company's name to a household presence. Originally a logo or image was screen-printed on a round foam cylinder with a foam base, which generally has a hole at the base to ease inserting and removing beverage containers.
Materials and styles
The koozie has evolved in both material and style. Materials used include
See also
References
Citations
- ^ "KOOZIE Trademark". Justia. USPTO.
- ^ Ph. D., Rhetoric and English; M. A., Modern English and American Literature; B. A., English. "What Is Genericide?". ThoughtCo. Retrieved 2020-08-24.
- ^ "A Brief History of the KOOZIE(R) Brand". 2017-05-22. Archived from the original on 2020-11-29.
- ^ a b Snell 2006.
- ^ a b Glenn 2005.
- ^ Farrell 2012.
- ^ Tillett, Darren. "Performance and properties of commonly used drink insulators". Retrieved 14 January 2013.
General sources
- Farrell, Kenan (2012-01-06). "Indiana Trademark Litigation Update — Norwood Promotional Products v. KustomKoozies (DECISION)". IndianaIntellecualProperty web log.
- Freeman, Jan (2009-01-04). "Why is that beer jacket a 'koozie'?". The Boston Globe. Boston.com. Retrieved 2010-09-15.
- Glenn, Brittany (September 2005). "NORWOOD BATTLES FOR THE KOOZIE NAME". Promotional Products Business magazine. Archived from the original on 2011-12-06.
- Snell, Teddye (2006-01-20). "Drinkthink: Keeping it hot and cold". Tahlequah Daily Press. Archived from the original on 2017-07-27. Retrieved 2014-10-27.
External links
Media related to Koozies at Wikimedia Commons
