Libelle (Belgian magazine)

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For the Dutch magazine, see Libelle (Dutch magazine).

Libelle
Women's magazine
  • Lifestyle magazine
    • FrequencyWeekly
    Founded1938; 86 years ago (1938)
    CompanyRoularta Media Group
    CountryBelgium
    Based inMechelen
    LanguageDutch
    WebsiteLibelle

    Libelle (

    women's magazine based in Mechelen, Belgium. The magazine is the spin-off the magazine with the same name, Libelle, published in the Netherlands
    .

    History and profile

    Libelle was started as a spin-off of the Dutch magazine with the same name in 1938.[1] The parent brand of Libelle is published in the Netherlands.[2] Each magazine has an independent editorial board.[2]

    Mediaxis sold both Libelle and its sister publication Femmes d'Aujourd'hui to the Finnish media company Sanoma in 2001.[3] Then Libelle was published by Sanoma Magazines Belgium on a weekly basis.[4][5][6] The Roularta Media Group acquired Libelle, Femmes d'Aujourd'hui and other women's title Gael in June 2018.[3][7]

    Libelle was the first Flemish women's magazine.

    serial novels.[8] The publication of the magazine stopped during World War II, and it was relaunched as a weekly in November 1945.[1][10][11] Libelle offers articles about home, recipes and fashion.[4] The magazine had its headquarters in Antwerp[10] before moving to Mechelen.[11]

    In 1970 Libelle merged with another Flemish women's magazine, Rosita.

    conservative stance since then.[1] In 1990 it merged with another magazine, Het Rijk der Vrouw.[1][8] Libelle has its own clothing collection which is sold in cooperating stores.[1] In 2004 the website of the magazine was started.[1]

    Libelle is the recipient of the 2003 Zorra Public Award for its woman-friendly commercial.[9] The magazine also awarded the 2004 silver EFFIE prize.[9]

    Circulation

    In 2000 Libelle sold 214,700 copies.[12] During the period of 2006-2007 it was the best-selling women's magazine in Belgium selling 267,000 copies.[13] The circulation of the magazine was 226,161 copies in 2010 and 223,476 copies in 2011.[14] It fell to 214,333 copies in 2012[14] and to 212,251 copies in 2013.[15]

    See also

    References

    1. ^ a b c d e f g Maaike Van de Voorde (December 2014). "'Super creams for young eyes': Women's magazines' hybrid approach to journalism". Hybridity and the News Hybrid Forms of Journalism in the 21st Century: 222–242.
    2. ^
      ISBN 978-3-11-014387-4
      .
    3. ^
      ISBN 978-94-6166-511-9
      .
    4. ^ a b "Sanoma builds new audiovisual platform for the Libelle brand". Sanoma. 19 February 2013. Retrieved 1 May 2015.
    5. ^ "Sanoma Magazines Belgium". Bloomberg Business. Retrieved 1 May 2015.
    6. ^ Marek Miller (15 October 2013). "Sanoma Media Belgium fast tracks product development with innovation accelerator programme". INMA. Retrieved 1 May 2015.
    7. ^ "Roularta receives approval from Belgian Competition Authority and completes acquisition of Sanoma brands". Roularta. 29 June 2018. Retrieved 1 October 2023.
    8. ^
      doi:10.3406/rbph.2009.7703
      .
    9. ^
      ISBN 978-94-91431-06-7
      .
    10. ^ a b "Libelle factsheet". Publicitas. Retrieved 1 May 2015.
    11. ^ a b "Magazines membres". The Ppress. Archived from the original on 13 July 2014. Retrieved 5 May 2015.
    12. ISBN 978-90-441-1205-4
      .
    13. ^ Anne Austin; et al. (2008). "Western Europe Market and Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 1 May 2015.
    14. ^ a b "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 1 May 2015.
    15. ^ "Belgium: Magazine market" (PDF). Il Sole 24 Ore. Archived from the original (PDF) on 29 November 2014. Retrieved 1 May 2015.

    External links

    Retrieved from "https://en.wikipedia.org/w/index.php?title=Libelle_(Belgian_magazine)&oldid=1178093535"