Lyonya Golubkov
Lyonya Golubkov (
MMM commercials from 1992 to 1994. Due to a very aggressive advertising campaign by MMM owned by Sergei Mavrodi, most people know Vladimir Permyakov by this name.[1]
In advertising, Lyonya Golubkov was an excavator operator who invested into MMM stock and became rich enough to buy himself a new apartment, house, etc. (Later for marketing reasons Lyonya marked out his initial plans as unwise and "opted" to buy an excavator).[2]
Extensive media exposure made Vladimir Permyakov quite popular. However, after the crash of MMM, he became an outcast since people began to blame him for advertising a Ponzi scheme. For several years Permyakov only held sporadic jobs in different plays. Later he started getting minor roles in TV series, and in some of them he even played Lyonya Golubkov. He also wrote his memoir How I Became Lyonya Golubkov.[3][4]
References
- ^ 1992 MMM TV Commercials Archived 2007-11-17 at the Wayback Machine
- ^ На каждого Мавроди есть Леня Голубков ("For Each Mavrodi there is a Lyonya Golubkov"), Larisa Zelinskaya, Kazanskie Vedomosti ("Kazan News"), no.11, January 26, 2011
- ^ Евгения Павлова, Владимир Пермяков: Меня как артиста использовали в темную…
- ^ [1], May 30, 2014