M Network

Source: Wikipedia, the free encyclopedia.
M Network
IndustryVideo games
FateDefunct
OwnerMattel

M Network was a video game division of Mattel that, in the 1980s, produced games in cartridge format for the Atari 2600 video game system.

History

In the early 1980s, Mattel's Intellivision video game console was a direct competitor to Atari's Video Computer System (VCS), better known as the Atari 2600. Although Mattel designed and produced video game cartridges for their own system, the company surprised the industry by also releasing simplified versions of its games for the 2600 under the M Network label.[1][2][3]

M Network produced home ports of popular arcade games, including

promogames", originally available only via mail order by sending in UPC symbols from Kool-Aid containers.[1][4][5]

Mattel programmers (named by TV Guide as the "Blue Sky Rangers") were also encouraged to develop video game tie-ins with other Mattel properties; games such as Masters of the Universe: The Power of He-Man (1983), leveraging Mattel's Masters of the Universe media franchise, were released.[1][6]

M Network cartridges made for the 2600 were physically similar to Intellivision cartridges, but with a base designed to fit the 2600's larger cartridge slot.[1] Most of the names were changed for the 2600 version; Astrosmash was, for example, renamed Astroblast.[3]

Although Mattel, through M Network, released cartridges for Atari consoles, they balked at allowing Atari to release cartridges for the Intellivision: in the early 1980s the company filed a lawsuit against Atari alleging that Atari had stolen Mattel's trade secrets when it hired former Mattel employees to develop a line of Intellivision-compatible cartridges.[7]

In May 2023, Atari SA obtained rights for over a dozen M Network games, including Armor Ambush, Astroblast, and Star Strike.[8] A selection of M Network games were announced for release in October 2024 as downloadable content for the Atari 50 (2022) video game compilation.[9]

References

  1. ^ a b c d Yarusso, Al. "AtariAge - Companies - M Network". AtariAge. Retrieved January 5, 2012.
  2. ISBN 978-0-7232-6251-0
    . It was almost as if NBC had started producing television shows for presentation on CBS.
  3. ^ a b Goodman, Danny (Spring 1983). "Home Video Games: Video Games Update". Creative Computing Video & Arcade Games. p. 32.
  4. ISBN 978-0-8166-7647-7
    .
  5. ISBN 978-0-262-01257-7
    .
  6. ^ Polskin, Howard (June 19, 1982). "Behind the scenes with the Blue Sky Rangers who dream up Mattel's video games". TV Guide. Archived from the original on December 25, 2018. Retrieved January 5, 2012.
  7. ISBN 0-9643848-2-5
    .
  8. ^ "Atari Announces Acquisition of M Network Atari 2600 Titles and Related Trademarks". Atari. May 5, 2023. Retrieved November 30, 2023.
  9. ^ Reynolds, Ollie (June 25, 2024). "Atari 50: Expanded Edition Adds 2 New Timelines and 39 New Games". NintendoLife. Archived from the original on June 25, 2024. Retrieved June 25, 2024.
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