Maganlal Dresswala
 | |
| Industry | Costume design |
|---|---|
| Founded | 1926 |
| Founder | Maganlal and Harilal |
| Headquarters | Mumbai , India |
Maganlal Dresswala or Maganlal Dresswala & Co. is a noted costumer and costume designer for
B.R. Chopra's Mahabharat
(1988-1990).
Today, the company is the oldest costume supplier in
Indian cinema[1] and is mentioned as such in the Limca Book of Records 2012 as it was the costumer for first Indian talkie, Alam Ara (1931).[2]
History
The company started as a small shop in
Bollywood (Hindi cinema), working for noted films like Vijay Bhatt's Ram Rajya (1943), K. Asif's Mughal-e-Azam (1960) and Anarkali (1953).[3] They also provided costumes for productions of Parsi theatre.[4] Soon they became a leading provider of wardrobe and costumes; they rented out furniture, set decoration items, and costume accessories, and ventured into exports. Over the years, the company has opened several outlets across Mumbai.[5]
By the 1980s, the company started catering to the rising television industry, most notable the epic series Navratri garba dance costumes. People from Gujarat, Bengal and even outside India (mostly NRIs), start coming months in advance.[7] The third generation of the family, Sarika Dresswala is the company's head designer.[8]
In 2012, Dresswala, a documentary film directed by Shriya Pilgaonkar, that traces the evolution of Indian cinema through the rise of Maganlal Dresswala, was shown at the 14th
References
- ^ Subhash K. Jha (16 February 2009). "No Khit-Pit for Gulzar". The Times of India. Archived from the original on 27 May 2013. Retrieved 12 June 2013.
..Maganlal Dresswala (the oldest provider of costumes for film units)..
- ^ "Oldest costume suppliers". Limca Book of Records. Retrieved 11 June 2013.
- ^ The Tribune. 20 April 2003. Retrieved 2 June 2013.
- ISBN 978-81-7023-894-2.
- ^ "Maganlal Dresswala". Business World. 13. Ananda Bazar Patrika: 146. 1993.
- ^ "All that glitters: Clothing The Present With The Past". Indian Express. 18 July 1997.
- ^ "Stick together". Indian EXpress. 7 October 2007. Retrieved 18 June 2013.
- ^ "Backless cholis are Navratri hit". Hindustan Times. 13 October 2010. Archived from the original on 19 February 2013. Retrieved 18 June 2013.
- ^ "Sachin Pilgaonkar to launch his daughter Shriya". The Times of India. 5 March 2013. Retrieved 13 June 2013.
- ^ "14th Mumbai film festival: List of films to be screened". CNN-IBN. 14 October 2012. Archived from the original on 17 October 2012. Retrieved 13 June 2013.