Massive Incorporated

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This article is about the advertising company. For other uses, see Massive (disambiguation).
Massive Incorporated
Microsoft (2006–2010)
WebsiteNo longer exists

Massive Incorporated was an American

video games. Massive Incorporated was purchased by Microsoft in May 2006 for approximately $200 million to $400 million.[1][2]

The company closed down at the end of 2010.[3]

Service

The service, collectively known as The Massive Network, allows

TV show
posters. Both the publisher and Massive can then continue to make money after the game has been sold.

The software is made so as to capture the proper

G-rated game or to place advertisements that conflict with a game's genre
.

First, placement and layout of the advertisements is planned by the developers with help from Massive. Advertisements can be any

billboards
, storefronts, and other likely media. Massive calls this "Phase I: Design of the Inventory Elements."

Second, the SDK is integrated with the game to act as a client to Massive's ad servers. It allows the game to fetch the ad, display it on a surface, and analyze how the player acts around it. Massive refers to this as "Phase II: Integration of the Software Development Kit (SDK)."

Third is self-explanatory, "Phase III: Testing & Support." These are the software testing and deployment steps.

See also

References

  1. ^ Matt Richtel (2006-04-27). "Microsoft Is Seen Near Ad Move". The New York Times. Retrieved 2007-10-11.
  2. ^ "Breaking: Microsoft Acquires In-Game Ad Firm Massive". Gamasutra. 2006-05-04. Retrieved 2007-10-11.
  3. 1UP.com. Archived from the original
    on 17 October 2012. Retrieved 23 October 2010.
  4. ^ Mike Musgrove (2006-03-02). "Advertisers Are Getting Into the Game". Washington Post. Retrieved 2007-10-11.

External links

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