Mediated quasi-interaction
Mediated quasi-interaction is a concept in
History
The concept was developed by sociologist
He created the concept in part of his theory of interaction. The 3 steps theory consisted of Face-to-Face interaction, Mediated Interaction and Mediated Quasi-Interaction. Face-to- people share time and space, since they are co-present and mediated interaction the sending of the message and its reception are separated in time and space.[4]
Interactional Characteristics | Face-to-Face Interaction | Mediated Interaction | Mediated Quasi Interaction | |
---|---|---|---|---|
Space-time constitution | Context of co-presence; shared spatial-temporal reference system | Separation of contexts; extended availability in time and space | Separation of contexts;extended availability in time and space | |
Range of symbolic cues | Multiplicity of symbolic cues | Narrowing of the range of symbolic cues | Narrowing of range of symbolic cues | |
Action Orientation | Oriented towards specific others | Oriented towards specific others | Oriented towards an indefinite range of potential recipients | |
Dialogical/monological | Dialogical | Dialogical | Monological |
Thompson, 1995, Table 3.1
Basic premises and approach
Mediated Quasi-interaction is monologicial in character and involves the production of symbolic forms for an indefinite range of potential recipients. Mediated Quasi-Interaction creates a certain kind of social situation in which individuals are linked together in a process of communication and symbolic exchange. It is a structured situation in which some individuals are engaged primarily in producing symbolic forms for others who are not physically present, while others are involved primarily in receiving symbolic forms produced to whom they cannot respond, but with whom they can form bonds of friendship, affection or loyalty.[1]
Mediated quasi-interaction is based on social relations established by media of mass communications.[5] With mass media being impossible to be genuine interactivity, Mediated quasi-interaction is simulated interaction. It is typical for the mass media to try to simulate interpersonal communication and to personalize their communication (ex. Call-ins).[6] Another focus of Mediated Quasi-Interaction is also on its space-time constitution. It is described as a separation of contexts with extended availability in time and space.[1]
Mediated Quasi-Interaction can also be combined with other interaction such as
Notes
References
- Thompson, J. (1995).The Media and Modernity. Cambridge, UK:Blackwell Publishers Ltd.
- Isotalus, P. (1998) Television Performance as Interaction. Nordicom Review 19 (1): 175-183.
- Rantanen, T. (2005). The Media and Globalization. Los Angeles, USA: SAGE Publications Ltd
- Wouters, P. (2006). Journal of Computer-Mediated. DOI: 10.1111/j.1083-6101.2003.tb00221.x .Communication Blackwell Publishing Ltd
- Laughey, D. (2007). Key Themes in Media Theory. Maidenhead, UK: Open University Press.
- Hesmondhalgh, D.(2008). Theory, Culture & Society. Los Angeles, USA: SAGE Publications Ltd