MindFire, Inc

Source: Wikipedia, the free encyclopedia.
MindFire, Inc
Founded1999
Headquarters,
USA
Key people
Moe Farsheed, CEO
ProductsLookWho’sClicking
MarketFire
Websitewww.mindfireinc.com

MindFire Inc. provides

personalized URLs
and landing page technology to the graphic arts and marketing communication industries.

MindFire's main product, LookWho’sClicking, is a web-based application that simplifies the creation, management and tracking of personalized URLs, VIP

pay per click (PPC) and mass media landing pages, as well as automated follow-up email and real-time reporting.[1]

The company typically delivers LookWho’sClicking through print service providers, agencies, and consultants. MindFire headquarters are in Southern California, but the company also has offices in

History

MindFire Inc. was started in 1999 by Moe Farsheed (CEO) and Dave Rosendahl (EVP Operations). They partnered with companies like

]

Software

LookWho’sClicking software tracks response and online activity, gathering information about the recipients’ preferences, automatically routing leads to the appropriate salesperson by email, and generating reports that provide real-time insight into how the campaign is doing.[5]

LookWho’sClicking has four workflows (known as campaign blueprints)—the Attract Blueprint, the Click-Capture Blueprint, the Hand Off Blueprint, and the Attract Express Blueprint.[citation needed]

The Attract Blueprint is used with personalized URLs, the Click-Capture Blueprint is used with

PPC advertising, the Hand Off Blueprint attracts users to the page and then transfers them to a third-party website, and the Attract Express is similar to Click-Capture, but uses other types of mass media such as television or radio to reach their audience.[6]

Awards

Philanthropic work

In 2008, MindFire, Inc. along with

DSCOOP annual conference in San Diego. Many attendees of the DSCOOP conference chose to stay an extra day in order to go down to Tecate, Mexico and build a house for a needy family.[10] MindFire and Hewlett Packard both made contributions to pay for the materials needed to build the home.[2]

Notes

  1. ^ a b “Kodak’s Print On-Demand Solutions (PODS) Group and MindFireInc To Bring The Power Of Multi-Channel Campaigns To KODAK DARWIN Authoring Tool.” Eastman Kodak Company Archived 2008-03-16 at the Portuguese Web Archive. 2007-9-20.
  2. ^ a b “MindFireInc Co-Sponsors with HP and Dscoop the Corazón Project to Build Homes for Needy Families in Mexico.” OutputLinks Archived 2008-04-26 at the Wayback Machine. 2008-2-21.
  3. ^ Paynich, Vitisia. “First American Corp. is on a mission to help U.S. Hispanic consumers achieve the American dream via its Internet site.” Electronic Retailer Magazine Archived 2008-10-07 at the Wayback Machine. 2005-07.
  4. ^ “Cal State Fullerton Selects MindFire eMarketing to Conduct Key Economic Survey.” [1]. 2002-11-09.
  5. ^ “GMC Software Technology Partners With MindFireInc.” GMC Software Technology Archived 2007-10-15 at the Wayback Machine. 2007-9-20.
  6. ^ “MindFireInc Blueprint Overview.” Image Soup.(PDF)
  7. ^ a b Inc500, MindFireInc, 2009 Archived 2001-04-01 at the Wayback Machine
  8. ^ MarketFire receives Must See 'Ems at Print09
  9. ^ a b Inc500, MindFireInc, 2008 Archived 2001-04-01 at the Wayback Machine
  10. ^ “HP Co-Sponsors Corazón's ‘Build a House in a Day’ Project for Dscoop Conference.” Graphic Arts Online Archived 2008-04-21 at the Wayback Machine. 2008-3-27.