Mobile billboard
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A mobile billboard, also known as a "digital billboard truck", is a device used for
Description
Most mobile billboards are dedicated, customized LED trucks with large bodies for displaying advertisements. Some of these dedicated units offer features such as external sound systems, illumination, LED panels and hot/cold boxes for product sampling, although they are illegal in many cities. Digital mobile billboard trucks have become popular, but the most capable in terms of gaining exposure are static mobile billboards. Static mobile billboards do not share advertising space.
Some of the most cost effective mobile billboards are installed wraps on trucks and trailers that are in service delivering goods serving as multi-purpose vehicles achieving "green status" or "truck side advertising".
Box-type trucks with panels enclosing the cargo space can be turned into a mobile 3D
For
Installation
Advertisements on standard billboard trucks are installed by applying large vinyl sheets as decals, or by fastening a large sheet of vinyl to the sides of the truck or trailer using specialized aluminum frames.
With the new LED mobile digital billboard trucks require large expensive screens to be installed on trucks.
Effectiveness
Industry analysts, researchers and trade representatives have researched the effectiveness of mobile billboards. Out of Home Advertising Association of America said that 90% of US travelers have noticed outdoor mobile media billboards."New Study Finds More Than 90% of US Travelers Notice OOH Advertising". www.oaaa.org. Retrieved 2024-02-23.
Utilisation
Mobile Billboards are generally used due to the perceived benefits such as being able to deliver a message in places where traditional billboards are unavailable. They also offer a medium that does not get cluttered by other advertisements and are not generally seen near competitors. Many also find it advantageous that the message is less likely to be tuned out by drivers than other advertising medians.
Legality
Some municipalities have strict laws against mobile advertisements. According to the
In the US, mobile advertising falls under the
In
Other forms
There are many other forms of outdoor mobile advertising, which are considered mobile billboards by some
One such form is called
Other mobile advertising formats include bicycles, airplane banner towing, blimps, and mobile billboards on water, towed by boats.[citation needed]
See also
- Bus advertising
- Fleet media
- Live billboards
- Out-of-home advertising
- Truckside advertisement
References
- ^ "London Hackney Carriage Act 1853". www.legislation.gov.uk. Retrieved 2020-07-07.
- ^ "Metropolitan Streets Act 1867". www.legislation.gov.uk. Retrieved 2020-07-07.
- ISBN 978-0-669-13135-2.
- ^ "Boulder".
- ^ Livsfarlig reklame ("Life-threatening advertising") Dagbladet, July 5, 2001, retrieved April 17, 2007