Moscato d'Asti
hl (7.4 million cases)[1] |
Moscato d'Asti is a
, is produced in the same area from the same grape.Grown in the hilltop town of Asti in
Piedmont winemakers traditionally make this low alcohol wine with
History
Cultivated for hundreds of years in the Piedmont
Winemaking

The cooler region in which Moscato bianco is grown and produced has an optimal blend of limestone and sandstone soil that allows for adequate hydration and brings out the flavor of the grapes. The grapes are harvested when the brix is optimal and then crushed. The must is chilled almost to the point of freezing to halt the fermentation process. By law, Moscato D’Asti can only contain 5.5% abv so the fermentation process is halted leaving much of the natural sugars remaining in the wine. Unlike Champagne, there is no secondary fermentation allowed in the bottle. Right before bottling, the Moscato d’Asti goes through a filtration process that leaves the wine with a translucent golden color.[4]
In popular culture
From 2011 to 2014, Moscato d’Asti sales in the U.S. increased 73% and sales have risen around 10–15% per year among consumers under the age of 45.[5] Such rise has been attributed to the affordability of the wine (most range from $10–20) and its popularity in hip-hop culture:[6] Trey Songz and with Drake referenced Moscato in a verse of the 2009 song "I Invented Sex", which contributed to the popularity of the wine.[7]
References
- ^ a b "Asti DOCG". Italian Wine Central. Retrieved 2 October 2019.
- ^ ISBN 978-1-56305-434-1.
- ^ Wine Pass Italy
- ^ Marcis, Richard. "Italy's Fizzy and Fun Gift to the World". Wine Words Wisdom. Retrieved 24 February 2014.
- ^ Haynes-Peterson, Robert. "Moscato Mosaic: Moscato Sales Have Skyrocketed, Thanks to a Whole New Group of Wine Fans". Beverage Media Group. Retrieved 23 February 2014.
- ^ O'Donnell, Ben. "Moscato Mania". Wine Spectator. Retrieved 23 February 2014.
- ^ Hams, Michael Ice-Blue (5 January 2012). "Drake & Roscoe Dash Help Moscato Take the Hip Hop World by Storm". HipHopWired. Retrieved 23 February 2014.