Mother Nature Network
 | |
Type of site | News and information related to sustainability and responsible living |
|---|---|
| Available in | English |
| Headquarters | Atlanta |
| Created by | Joel Babbit & Chuck Leavell |
| Industry | Media |
| URL | mnn.com |
| Launched | 2009 |
| Current status | Active |
Mother Nature Network (mnn.com) was a news and information website focused on sustainability and ranked by
MNN generated revenue via exclusive content category sponsorships versus the traditional advertising model utilized by most websites.[6] Brand partners included Walmart, Mercedes-Benz, AT&T, Johnson & Johnson, Coca-Cola, UPS, Allstate, Dell, Subway, MillerCoors, Bayer, Dunkin' Brands, and many other leading corporations.[1] In February of 2020, Narrative sold Mother Nature Network and Treehugger, another of its sustainability focused websites acquired from Discovery, to digital media company Dotdash, an operating business of IAC (NASDAQ: IAC).[7] The two sites were then merged and operate under the Treehugger name.[8]
Content
It covered a wide range of topics beyond traditional "green" issues β including family, pets, travel, health, home, and food.[9][10]
Board of directors and advisors
- Joel Babbit, CEO of Narrative Content Group and Mother Nature Network
- Thomas Bell Jr., Chairman of Mesa Capital Partners (former Chairman and CEO of U.S. Chamber of Commerce)
- Gerald Benjamin, Co-founder and Managing Partner of Atlanta Equity (former Vice Chairman of GreenSky)
- A.D. "Pete" Correll, Co-founder and Chairman of Atlanta Equity (former Chairman and CEO of Georgia-Pacific Corporation)
- Doug Hertz, CEO of United Distributors Inc. and Partner in the Atlanta Falcons
- Chuck Leavell, Keyboardist for the Rolling Stones
- James D. Robinson III, Co-founder and General Partner of RRE Ventures, LLC (former Chairman and CEO of American Express)
- Fred Seegal, Vice Chairman of Peter J. Solomon Company (former President of Wasserstein Perella)
Nonprofit partners
MNN worked with a wide range of
- American Farmland Trust
- Captain Planet Foundation
- Nature Conservancy
- National Wildlife Federation
- Newman's Own Foundation
- UCLAInstitute of the Environment and Sustainability
- White House Correspondents' Association
References
- ^ a b "Portfolio: Mother Nature Network". Narrative Content Group. 28 April 2021. Retrieved March 24, 2023.
- ^ Walsh, Bryan (8 January 2009). "Introducing MNN, the New 'Green CNN'". Time. Retrieved March 24, 2023.
- ^ "New Mother Nature Network aims to be green machine". Associated Press. 21 January 2009. Retrieved March 24, 2023.
- ^ "Mother Nature Network: Online Media Finally Catches up to Sustainability Needs". Fast Company. Retrieved March 24, 2023.
- ^ "MNN.com Analytics" SimilarWeb. Retrieved 2015-08-02.
- ^ "This Company Broke the Online Ad Model for Fun and Profit". inc. Retrieved March 24, 2023.
- ^ "Exclusive: Dotdash acquires another 2 publishers". Axios. Retrieved March 24, 2023.
- ^ "About Us: Our History". Treehugger. Retrieved March 24, 2023.
- ^ "Has Mother Nature found key to Web success?," USA Today (2012-12-24)
- ^ "Mother Nature becomes a dot-com," The Atlanta Journal-Constitution (2008-07-20)