NJOY
Altria Group (2023-present) | |
Website | www.njoy.com |
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NJOY, LLC is an American company that manufactures and distributes
History
NJOY, founded in 2007, was one of the first major e-cigarette brands in the US.[2][3]
In 2010, the company won a landmark lawsuit against the
Originally NJOY achieved commercial success following the resolution of its lawsuit with FDA. Much of this early success was due to well-received launch of the NJOY KING, a disposable electronic cigarette in a package and form factor that looks like a cigarette. Main product features included a white paper wrapping, a faux filter, and a red “ember” that lights when you draw. The King had no button to push and nothing to charge. The King brought in $90 million in revenue in 2013. By 2014, NJOY was ranked number one by IRI in US vaping retail sales with over 90,000 points of distribution.[5] NJOY's stated mission is to “make smoking history.” NJOY supplies e-cigarettes for independent, government-funded studies on smoking and e-cigarettes.[6][7]
In 2022, the FDA authorized several NJOY e-cigarette products to be legally marketed in the U.S.[8][9]
In 2023, Altria Group acquired 100% control of NJOY.[10]
Products
In the years following the King's launch, NJOY expanded its product offerings to include open system vape liquids, a closed system vape device called the PFT, a new disposable electronic cigarette called the DAILY, a rechargeable device called the LOOP, and a pod-based vape device called the ACE.
NJOY's current leading products are the DAILY, LOOP and ACE:
- The NJOY DAILY is a disposable e-cigarette. Each DAILY provides approximately 300 puffs, comparable to 1 full pack of cigarettes. There are eight flavors and a choice of 4.5% or 6% nicotine strengths.
- The NJOY ACE has a compact design with longer batter life. It uses a magnetic pod system to help prevent leakage and spills. There used to be four flavors: Blueberry, Watermelon, Classic Tobacco, and Mint with 5.0% nicotine strength delivering about 325 puffs per pod. Now, there are only 2 flavor choices: Classic Tobacco and Menthol with 5.0% or 2.4% nicotine delivering the same amount of puffs per pod. NJOY voluntarily stopped producing and selling the fruity flavors due to lawmakers and anti-vaping advocates that were concerned about underage people obtaining and getting addicted to them.
- The LOOP is a continuous battery charging case accessory with two rechargeable e-cigarettes inside. There are 4 flavors at 4% nicotine strength with approximately 150 puffs per pod.
People
The company's early individual investors include Sean Parker, Peter Thiel, Douglas Teitelbaum[11] and Bruno Mars.[12]
In 2013, former
In 2015, NJOY named former Global President and General Manager of Pfizer's Consumer Health Care Business, Paul Sturman as CEO & President.[14]
References
- ^ "Altria Completes Acquisition of NJOY Holdings, Inc.; Updates 2023 Full-Year Earnings Guidance". Yahoo! Finance. June 2023. Retrieved 2023-07-17.
- ^ Richtel, Matt (2013-10-26) (26 October 2013). "The E-Cigarette Industry, Waiting to Exhale". The New York Times. Retrieved 2016-03-18.
{{cite news}}
: CS1 maint: numeric names: authors list (link) - ^ Sanburn, Josh (8 January 2013). "Can Electronic Cigarettes Challenge Big Tobacco?". Time. Retrieved 2016-03-18.
- ^ Don, Jeffrey (2010-12-07) (7 December 2010). "FDA Loses Appeal, Can't Regulate E-Cigarettes as Drug". Bloomberg.com. Retrieved 2016-03-18.
{{cite news}}
: CS1 maint: numeric names: authors list (link) - ^ "Why the Tobacco Giants Remain Among the Best Dividend Stocks". The Motley Fool. 19 November 2014. Retrieved 2016-03-18.
- ^ NIDA. "How to Order the Standardized Research E-Cigarette (SREC)". Retrieved 2018-11-11.
- ^ NIDA (2018, January 12) (12 January 2018). "Available Soon: NIDA's E-Cigarette". Retrieved 2018-12-17.
{{cite web}}
: CS1 maint: numeric names: authors list (link) - ^ "FDA Issues Marketing Decisions on NJOY Daily E-Cigarette Products". U.S. Food and Drug Administration. 2022-08-11. Retrieved 2022-10-18.
- ^ "FDA Issues Marketing Decisions on NJOY Ace E-Cigarette Products". U.S. Food and Drug Administration. 2022-08-11. Retrieved 2022-10-18.
- ^ "Altria Group Inc.to acquire Scottsdale-based e-cigarette maker NJOY". The Business Journals. 2023-03-09.
- ^ Biggs, John (2014-02-28) (March 2014). "E-Cig Maker NJOY Raises $70 Million". TechCrunch. Retrieved 2016-03-18.
{{cite web}}
: CS1 maint: numeric names: authors list (link) - ^ Moreno, Carolina (2013-06-03) (3 June 2013). "Bruno Mars Invests In NJOY Electronic Cigarette Company, Started Using Product For Mom". The Huffington Post. Retrieved 2016-03-18.
{{cite web}}
: CS1 maint: numeric names: authors list (link) - ^ "Carmona joining e-cigarette board". POLITICO. 2013-03-24. Associated Press. 24 March 2013. Retrieved 2016-03-18.
- ^ "NJOY Names Sturman as CEO & President". CSP Daily News. Retrieved 2015-01-26.