New Holland Brewing Company
hL) (2020) | |||||||||||||||||||
| Other products | Beer, Spirits, Canned Cocktails, Alternate Beverages Restaurants and Tasting Rooms | ||||||||||||||||||
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| Employees | 201-500 | ||||||||||||||||||
| Website | newhollandbrew dragonsmilk | ||||||||||||||||||
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| Seasonal beers | |||||||||||||||||||
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New Holland Brewing Company is an American independent craft
After the sale of Bell's to Kirin, New Holland Brewing Company became the largest craft brewery in the state of Michigan.[1]
History
Brett VanderKamp and Jason Spaulding, the founders of New Holland Brewing Company, grew up together in Midland, Michigan, and later attended Hope College. In college Spaulding and VanderKamp cultivated a love of homebrewing, which would bring them together again shortly after graduation. Their business plan took two years to formulate, but once complete, the pair quickly lined up investors, and in 1997 New Holland was founded in Holland, Michigan.[2]
Originally, their goal was to produce beer that was characteristically unique to Western Michigan. Their beer was well received, and the company increased production to just over 5,000 US beer barrels (590,000 L) in 2006. In 2007, the company increased production to over 7,500 US bbl (880,000 L).[3]
New Holland began
On August 23, 2018, New Holland Brewing Company announced that it will be re-branding its flagship Dragon's Milk Bourbon Barrel-Aged Stout.[5] The company launched the re-branding Dragon's Milk packagin in 2023 alongside new Dragon's Milk items, Dragon's Milk Crimson Keep BA Imperial Red Ale and Dragon's Milk Tales of Gold BA Imperial Golden Ale. [6]
References
- ^ Manzullo, Brian (2021-11-28). "New Holland is now Michigan's largest independent craft brewery and has no plans to sell". Detroit Free Press. Retrieved 2022-02-17.
- ^ "New Holland Brewing". The American Breweriana Association. Archived from the original (HTML) on 2007-08-11. Retrieved 2007-12-09.
- ^ "About Us". New Holland Brewing Company. Archived from the original (HTML) on 2007-10-28. Retrieved 2007-12-09.
- ^ Liberty, John (2019-04-04). "New Holland Brewing Co.'s distribution, in-house sale of spirits launched today". mlive.com. Retrieved 2022-02-18.
- ^ GmbH, finanzen.net. "New Holland Brewing Company To Re-Brand Flagship Dragon's Milk™ Stout | Markets Insider". markets.businessinsider.com. Retrieved 2018-08-31.
- ^ "All Beer New Holland Brewing in Holland, MI". Home: New Holland Brewing - Brewery and Distillery in Holland, MI. Retrieved 2023-10-02.
