Nokia Pure
Sans serif | |
---|---|
Classification | Neo-grotesque[1] |
Foundry | Dalton Maag |
Date created | 2011 |
Trademark | Nokia |
Sample |
Nokia Pure is a typeface designed by London-based type foundry Dalton Maag for Nokia. It was designed primarily for use in digital media, in Nokia devices, and mobile environments.[2] It has been the company's main typeface since its introduction. Its designers include Vincent Connare, creator of the classic font Comic Sans.[3]
The typeface was developed to support
The font was launched in an exhibition called the "Nokia Pure Exhibition" with artists sponsored to come up with posters using the typeface.[6] The posters were sold at the exhibition and online to raise money for the British Dyslexia Association.[7]
Other merchandise featuring Nokia Pure has also been created, including postcards and mugs.[8]
Usage
The font was first introduced on 28 March 2011.
Pure was used to advertise the flagship
Nokia Pure is also used by
Designs of the Year 2012
On 12 January 2012 it was announced that Nokia Pure had been nominated for a Design Museum Designs of the Year 2012 award in the Graphics category.[11] It went on to win the Graphics category. The Nokia Pure typeface became part of the Designs of the Year 2012 exhibition which ran from 8 February to 4 July 2012.
See also
- Nokia Sans
- Segoe
External links
- Nokia Pure, Dalton Maag
References
- ^ Duncan, Clinton. "Nokia's New Brand Typeface". Under Consideration. Brand New. Retrieved 24 April 2011.
- ^ "Our new typeface". Nokia Brandbook blog. 24 March 2011. Archived from the original on 1 April 2011. Retrieved 2 April 2011.
- ^ Peters, Yves. "Ampersand Conference 2011 Focuses on Web Typography". Font Feed. Archived from the original on 2 July 2011. Retrieved 16 July 2015.
- ^ "Pure languages". Nokia Brandbook blog. 30 March 2011. Archived from the original on 16 April 2011. Retrieved 2 April 2011.
- ^ "Pure Klingon". Nokia Little Blog of Branding. 1 April 2013. Archived from the original on 12 December 2013. Retrieved 1 July 2011.
- ^ Jay Montano (25 March 2011). "New Nokia Font "Nokia Pure" across all phones, complete with Exhibition. Bye Nokia Sans!". My Nokia Blog. Retrieved 2 April 2011.
- ^ Emily Gosling (24 March 2011). "Pure type". Design Week. Retrieved 2 April 2011.
- ^ "Wordplay". Build. 30 March 2012. Retrieved 3 April 2012.
- ^ "Nokia gets a facelift: Bye to Nokia Sans, hello to Nokia Pure".
- ^ "Nokia N9 review". 18 November 2011.
- ^ Edwin Heathcote (11 January 2012). "Market, homes for elderly and hospital vie for design award". Financial Times. Retrieved 3 April 2012.