Nuestro

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Nuestro was the first nationally published, monthly, general-interest magazine, in

article written by Philip H. Dougherty, Feb. 22, 1977 (See citation below): "Unlike all the other publications aimed at this market (estimated at from 2.6 million to 3.2 million households with an annual income of some $30 billion) Nuestro will be virtually entirely in English except for a brief Spanish synopsis preceding major features."

Nuestro means "Ours" in Spanish.^[1] It was conceived by Daniel Lopez, 36, a businessman. In 1972 he started a company (corporation) in Washington called Nuestro Grafico Inc., with $650 in seed money ($500 of which came from Joan Gramatte, co-owner and art director, and $150 came from Lopez).

History

The first issue was published in April 1977, with a 200,000 print run.^[2] It was both a subscription and newsstand publication. The magazine was written in English, with some Spanish information for major features in the magazine.^[1] Lopez chose to print in English instead of Spanish because he felt that younger Latinos speak English more often.^[3] He also marketed the magazine as the first for Latinos in English.^[4] Primary offices were in midtown Manhattan.

With Lopez as publisher, the editorial department was headed by Editor-in-Chief Charles Rivera, co-managing editors, José M. Ferrer III^[5] and Philip Herrera, both of whom were formerly associate editors at Time, Art Director and co-founder, Joan Gramatte;^[3] along with Senior Editor, Dolores Prida.^[6][7]

References

Citations

Sources

• Magaña, José (Winter 2014). "Marketing Latinidad: La Luz and Nuestro's Search for a Latino Market in the 1970s" (PDF). Perspectives: A Journal of Historical Inquiry. 41: 27–52.
• "The Press: New Voice for Latinos." Time. Monday April 18, 1977.