Pablo the Drug Mule Dog
Pablo the Drug Mule Dog is the main character in a series of anti-
The main advertisement of the campaign begins with Pablo in a cellar with a large gash the length of his chest, from which bags of cocaine are being removed. From this point, Pablo to sets out to discover, "what's the big deal about coke?". He encounters an armed dealer before talking with a few pushers and users in a disco. The shot then moves to the inside of a toilet, where a young man's nostril starts to bleed. The advert ends with Pablo using a payphone to talk to Frank.
Pablo, voiced by
Indeed, the use of Pablo in the anti-drug campaign has been met with praise in the media and in the public eye, particularly for the large impact made without glamorising the drug trade. James Donaghy, writing for The Guardian said that "The Drug Mule Dog advert for the government's FRANK drugs helpline is a special kind of brilliant" and noted that "In a Home Office survey of [teenage audiences], 83% thought the FRANK adverts were very or fairly effective...surely some kind of miracle."[2]
References
- ^ a b Claire Beale (15 December 2008). "The best agencies get creative in hard times". The Independent. London. Archived from the original on 2022-05-24.
- ^ Donaghy, James (10 January 2009). "The Hard Sell: Pablo the drug mule dog". The Guardian. London. Retrieved 20 May 2010.