Packaged Pleasures

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Packaged Pleasures
ISBN
9780226121277

Packaged Pleasures: How Technology and Marketing Revolutionized Desire is a 2014

case studies and how the rise of capitalism has led to rapid innovation and usage of packages throughout the world in order to satiate people's desire for goods
.

Content

The book contains nine chapters, a notes section with references, and an index. Each chapter discusses a specific topic and aspect of packaging and production. The title's subject is addressed in an introductory chapter going over how

Emile Durkheim and Aldous Huxley are referenced to describe how the consuming public has become "hedonistic, self-centered, and only interested in self-gratification".[3]

The second chapter then goes on to focus on

industrial revolution booming in the 20th century. Packaging for public sale of goods also required the invention of advertising methods and the formation of brand goods.[4] The type of packaging used also had to change over time, moving from the development of large-scale paper production to the use of plastic and other materials.[5]

The chapter on food analyzes how fat and sugar have become commodities of the general public and not just the rich and elite, making them abundant and increasing their negative impact on peoples' health. The process of preservation packaging has also allowed for sweets like

cardboard boxes instead of tubes.[4]

Critical reception

In a review for the journal

Food, Culture & Society's Jan Whitaker considered the book "provocative" and that it "holds promise" for driving discussion into new areas in food history research, but was critical of how the authors "back away from judgement" of consumer culture and the idea of a pleasure society.[6] Andrew P. Haley in The American Historical Review called the book "itself a packaged pleasure" that provided a "fresh account" of the history of mass production, though Haley wished the work took a stronger stance against consumerism rather than pushing away concerns over the "democratization of culture".[8] In a review for Times Higher Education, Isabelle Szmigin stated that the book includes a "comprehensive discussion" of the history of consumer goods and that it has a methodical use of references and insight into the history of various products. But the reviewer also questions whether the general idea has a "nagging sense of elitism" that would result in calling for less developed countries to not receive the benefits of consumerization that developed countries already have and if the benefits of decreasing hunger and other problems packaged products have provided were being overlooked.[9]

References

External links