Parade (British magazine)

Parade was a British magazine for men. With origins dating back to 1916, the magazine went through a number of different incarnations and different publishers until it went defunct sometime in the mid-2000s. It was originally known as Blighty between 1916 and 1920 and was intended as a humorous magazine for servicemen. Relaunched in 1939, as Blighty Parade, it was turned into a

From 1955 to c. 1971 the publisher was City Magazines, and the headquarters were in London.^[4]

It was known as Parade and Blighty for the final weeks of 1959, when it finally became Parade in 1960.^[5] The magazine's tagline in 1960 was "The man's magazine women love to read."^[3]

Williams/Top Sellers/General Books

City Magazines published Parade until c. 1971, when it was sold to

In 1974, the magazine was relaunched with issue No. 1, by Williams'

Williams went defunct in 1979, and after a series of sales, Parade was later published by Gold Group International (owners of the Ann Summers retail chain of sex toys and lingerie). According to Magforum, Parade was published "under the subdivision Gold Star Publications as a hardcore publication. In 2003, Parade was bought by Andrew McIntyre and the company rebranded as GSP Press."^[5]

The magazine appears to have disappeared from the newsstands around 2007.

Titles

• 1916–1920, 1939–1958: Blighty
• 1958–1959: Blighty Parade
• 1959: Parade and Blighty
• 1960–c. 2007: Parade

References