Paula Green
Paula Green | |
|---|---|
| Born | September 18, 1927 Los Angeles, California , U.S. |
| Died | December 4, 2015 (aged 88) |
| Occupation | Advertising executive |
Paula Green (September 18, 1927 – December 4, 2015) was an American advertising executive, best known for writing the lyrics to the "
Biography
Green was born in 1927 to an American Jewish family in Los Angeles.[5][6] She moved to New York City to work in advertising after graduating from the University of California at Berkeley.
She was a copywriter at In 1969, she started her own firm, Green Dolmatch, which became Paula Green Advertising,[7] and which had clients such as Goya Foods, for whom it devised the slogan "Goya Oh Boy-a."[9] An early breast cancer awareness ad campaign devised by Green for the American Cancer Society is credited with saving dozens of lives.[10]
References
- ^ "Four Who Made It". Time. 1972-03-20. Archived from the original on March 31, 2012. Retrieved 2009-01-03.
- ^ New York Times. Retrieved 2009-02-08.
- ISBN 0-252-06659-6.
- ^ Fox pp. 295, 323
- ^ Jewish Book Council: "Jewish Mad Women" by Kerri B. Steinberg January 26, 2015
- ^ New-York Historical Society: " `Look for the Union Label': A History of the ILGWU’s Iconic Jingle" by Women at the Center April 24, 2019
- ^ a b Rooney, Jennifer (2012-01-17). "On Eve Of Creative Hall Of Fame Induction, Paula Green Reflects On The Business Of Creativity, Then And Now". Forbes. Retrieved 25 February 2014.
- ISBN 978-0-252-06659-7.
- New York Times. Retrieved 2009-02-08.
- New York Times. Retrieved 2009-02-08.