Pink Ribbons, Inc.
Pink Ribbons, Inc. | |
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Oana Suteu | |
Production company | |
Distributed by | First Run Features (U.S.) |
Release dates |
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Running time | 97 minutes |
Country | Canada |
Language | English |
Pink Ribbons, Inc. is a 2011 National Film Board of Canada (NFB) documentary about the pink ribbon campaign, directed by Léa Pool and produced by Ravida Din.[1] The film is based on the 2006 book Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy by Samantha King, associate professor of kinesiology and health studies at Queen's University.[2]
The film documents how some companies use pink ribbon-related marketing to increase sales while contributing only a small fraction of proceeds to the cause, or use "
Pool interviews
Also featured is the "IV League," a support group in Austin, Texas for women diagnosed with Stage 4 breast cancer, who feel unwelcome in the pink ribbon movement because, in the words of one member, "They’re learning to live and you’re learning to die."[6] Author Samantha King has called it “the tyranny of cheerfulness.”[2]
Development
Ravida Din, an NFB producer, is a breast cancer survivor who had read Samantha King's book as well as Barbara Ehrenreich's 2001 Harper's Magazine article "Welcome to Cancerland" after her own experience with the disease and its treatment:
“I was initially fascinated by King’s economic and historical context around philanthropy,” she said. “The question I was intrigued by was, ‘How did we get to this kind of breast cancer culture that privileges shopping [as a solution] as opposed to getting angry and asking for change?'"[7]
After developing an outline for the project with help from scriptwriters Nancy Guerin and Patricia Kearns, Din began looking for the right director, and approached Pool with the project.[2][4]
Style
Pool illustrates written facts about breast cancer, in place of traditional documentary narration, and includes animation by Francis Gelinas as well as an archival TV clip of Alfred Hitchcock directing William Shatner as a doctor telling a patient she has breast cancer. The film heavily features the colour pink, on clothing, in marketing, and floodlit monuments like Niagara Falls and the Empire State Building.[3][4] This movie also shows several clips of public rallies and walking/running events, such as the Komen Walk for the Cure.
Reception
Release
Pink Ribbons, Inc. premiered at the 2011 Toronto International Film Festival.[7] It opened in Canadian theatres on February 3, 2012,[8] a date which coincided with the reversal of a controversial Susan G. Komen attempt to sever ties to Planned Parenthood's US breast screening clinic programmes.[9]
According to Deborah Drisdell, head of the NFB's accessibility and digital enterprises division, the NFB chose to distribute the film itself in Canada rather than use a commercial distributor to better control the marketing and capitalize on its ongoing work with community groups in Canada. First Run Features will distribute Pink Ribbons, Inc. in the United States.[10]
Critical reviews
Currently, Pink Ribbons, Inc. has a rating of 88% on Rotten Tomatoes, based on 33 reviews and an average score of 7/10.[11]
References
- ISBN 978-1-908215-01-7.
- ^ Canadian Press. Retrieved 31 January 2012.
- ^ a b Anderson, John (15 September 2011). "Pink Ribbons, Inc". Variety. Retrieved 31 January 2012.
- ^ Postmedia News. Archived from the originalon 9 February 2012. Retrieved 31 January 2012.
- ^ Barnard, Linda (2 February 2012). "Pink Ribbons Inc. review: Not so pretty in pink". Toronto Star. Archived from the original on 5 February 2012. Retrieved 2 February 2012.
- ^ a b Campbell, Marlo (26 January 2012). "We've been pinkwashed". Uptown. Retrieved 2 February 2012.
- ^ a b Dunlevy, T’Cha (30 January 2012). "The women behind Pink Ribbons, Inc. hope to change the discourse of breast cancer". National Post. Retrieved 1 February 2012.
- ^ "Pink Ribbons, Inc. opens theatrically across Canada, starting February 3". Press release. National Film Board of Canada. Retrieved 1 February 2012.
- ^ Anne Kingston (3 February 2012). "Running for Pink Ribbons, Inc.: A new documentary takes a hard look at the comforting pink haze surrounding breast cancer research". Macleans newsmagazine. Rogers Media. Retrieved 3 February 2012.
- ^ Vlessing, Etan (27 January 2012). "NFB's Drisdell discusses challenges of "Pink Ribbons" release". Reelscreen. Retrieved 1 February 2012.
- ^ "Pink Ribbons, Inc Movie Reviews". Rotten Tomatoes. Flixster. Retrieved December 23, 2012.
Further reading
- King, Samantha (2006). Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy. University Of Minnesota Press. ISBN 0-8166-4898-0
- Sulik, Gayle (2012). Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health. ISBN 0-19-974045-3