Pinkwashing

Source: Wikipedia, the free encyclopedia.
(Redirected from
Pinkwashing (disambiguation)
)

Pinkwashing is a

whitewashing". The term is most often used to describe various forms of cause marketing
.

Pinkwashing may refer to:

  • Pinkwashing (breast cancer), the promotion of consumer goods and services using the pink ribbon that represents support for breast cancer-related charities
  • Pinkwashing (LGBT), the promotion of the gay-friendliness of a corporate or political entity in an attempt to downplay or soften aspects of it considered negative