Play5

VIJFtv began broadcasting the American daytime soap opera The Bold and the Beautiful (in Dutch Mooi en Meedogenloos) on 4 January 2006. It was first shown on public TV, then on VTM, but the rights were sold to SBS Belgium. That also caused an increase of the market share in the early evening.^{[citation needed]}

During the Soccer World Championship^[when?], broadcast on Kanaaltwee and VT4, VIJFtv broadcast "women-friendly" programs. They did this using the slogan Vrouwen weten waarom ("Women know why"), referring to the popular Jupiler beer slogan Mannen weten waarom ("Men know why"). The formula was a success and VIJF's market share grew even further.^{[citation needed]}

On 27 August 2007, VIJF relaunched with 15 new

On 3 September 2012, VIJFtv's name changed to VIJF, along with new programming and new TV shows.^[2]

On 7 June 2019, it was announced that the channel would be eventually rebranded as "Five" and shift to a more general entertainment format as part of the rebranding under the "Play" name. The following year, it was decided that the channel would instead rebrand as Play5 on 28 January 2021.

Internet television

In 2007, VIJF struck a deal with Zattoo so that Belgian residents can watch the channel using their online television service for free. With the closure of the Belgian Zattoo service in early 2009, VIJFtv disappeared from the platform.

Programming

References