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A church sign stating, "Truthiness and Consequences", taken March 10, 2007, in
intuitively "from the gut" or because it "feels right" without regard to evidence, logic, intellectual examination, or facts. American television comedian Stephen Colbert coined the word in this meaning as the subject of a segment called "The Wørd" during the pilot episode of his political satire program The Colbert Report on October 17, 2005. By using this as part of his routine, Colbert satirized the misuse of appeal to emotion
and "gut feeling" as a rhetorical device in contemporaneous socio-political discourse.