Printcasting

Source: Wikipedia, the free encyclopedia.

Printcasting is a web site and

Business Week[1] and the Rocky Mountain News[2]
as an example of online experiments that can help newspapers during a time when print readership is declining.

Printcasting was founded by Dan Pacheco and is supported by an $837,000 grant to The Bakersfield Californian by the Knight Foundation through the Knight News Challenge. The focus of the project in its initial phases is hyper-local and interest-based, allowing micro-communities to publish magazines which can be printed and distributed by various methods. According to Business Week, the service begins with a pilot in Bakersfield, California.[citation needed]

In the fall of 2008, the

World Association of Newspapers [WAN] listed Printcasting as one of five important audience-building strategies newspapers should consider.[citation needed
]

Project phases

Printcasting entered open beta testing in pilot city Bakersfield, California in February 2009. A public launch is planned for late March 2009, with additional city partnerships beginning in December 2009.[citation needed]

References

  1. ^ "Bloomberg Business". Bloomberg.com. Archived from the original on March 11, 2009.
  2. ^ "Rocky Mountain News".

External links