Pure Gold Jewellers
UAE | |
Number of locations | 100 in the Middle East, 200 in India (July 2011) |
---|---|
Key people | Firoz Merchant (Chairman and founder) |
Products | Jewellery |
Owner | Pure Gold Group |
Number of employees | 1250 (2011) |
Website | pugold |
Pure Gold Jewellers is a jewellery retailer with 120 stores across the
Awards
Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years: 2007–2008, 2008–2009, 2009–2010, 2011–2012, 2012–2013 and 2014–2015 under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development, making it the only company to have won it five times.[6] The company also topped in the ‘Best Customer Service’ category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.[7]
About the founder
This article contains content that is written like an advertisement. (July 2022) |
Firoz Merchantwas born in India. He moved to Dubai in 1989 and set up Pure Gold Jewellers. He has been involved in various philanthropic activities that have provided help and support for various communities.[8][9] He ranked No.26 on the Forbes Middle East List of Indian Owners 2014.[10] Arabian Business placed him at No.28 on its 2014 Richest Indians in the GCC list with an estimated net worth of US$435 million.[11] He is also a board member of Dubai Diamond Exchange (DDE) and a member of Dubai Gold & Jewellery Group.[12][13]
Corporate social responsibility
Pure Gold Jewellers' corporate social responsibility has been focused on philanthropy, in conjunction with the UAE government. Organisations that have benefited from the company's
Notes
- ^ "Pure Gold receives best brand honor for the 2nd year from Dubai government" Archived 2011-06-06 at the Wayback Machine, AME Info, May 28, 2009. Retrieved July 26, 2011.
- ^ Staff Report. "Sterling accolade for Pure Gold Jewellers' chairman". Khaleej Times. Retrieved 2023-11-28.
- ^ "Pure Gold Jewellers opens in Qatar ", TradeArabia, July 24, 2011. Retrieved July 26, 2011.
- ^ "Pure Gold to open 200 stores in India", Gulf News, June 15, 2010. Retrieved July 26, 2011.
- ^ "Indian Power List 2010: 39 Firoz G. Merchant ", Arabian Business. Retrieved July 26, 2011.
- ^ UAE Retail Benchmarking Study 2009
- ^ "Pure Gold receives best brand honor for the 2nd year from Dubai government" Archived 2011-06-06 at the Wayback Machine, AME Info, May 28, 2009. Retrieved July 26, 2011.
- ^ Bassma Al Jandaly, "Businessman’s help for family in need is pure gold", Gulf News, May 4, 2010. Retrieved July 24, 2011.
- ^ "Fine show of generosity", Gulf News, February 25, 2010. Retrieved July 24, 2011.
- ^ "Forbes Middle East List of Indian Business Owners 2014", Forbes Middle East, May 13. 2014. Retrieved May 22, 2014.
- ^ "50 Richest Indians in the GCC", Arabian Business, February 16, 2014. Retrieved May 22, 2015
- ^ "Indian Power List 2010: 39 Firoz G. Merchant", Arabian Business. Retrieved July 26, 2011.
- ^ Rory Jones,"Firoz Merchant: philanthropist with a heart of gold", The National. Retrieved March 30, 2012.
- ^ "Firoz Merchant helps 600 debt-laden UAE prisoners to go home". gulfnews.com. 2019-05-04. Retrieved 2023-11-28.
- ^ Businessman comes to aid prisoners in UAE
- ^ Caline Malek, "Zakat Fund Abu Dhabi money frees 10 debt prisoners", The National, January 11, 2011. Retrieved July 24, 2011.
- ^ Sharmila Dhal, "Indian businessman rescues prisoners in debt", Xpress, March 3, 2011. Retrieved July 24, 2011.