Purina Mills
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Website | purinamills |
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Purina Mills, LLC is the farm
History
Purina traces its roots back to 1894, when founder
Ralston Purina sold Purina Mills, the U.S. animal feed business, to
Licensing rights
Purina Mills licenses the Purina and Chow brands for the United States and its territories (including Puerto Rico) from the successor of the Ralston Purina Company and owner of the trademarks, Nestlé Purina PetCare.
Outside of the U.S., the rights to the Purina and Chow brands for animal feeds are licensed to Cargill[3][4] by Nestle Purina PetCare.
Logo
Ralston Purina was famed for its "checkerboard" trademark. The inspiration for the Ralston Purina logo came from founder William Danforth's childhood memory of a family that dressed in clothing made from checkerboard cloth.[5]
The checkerboard trademark, intended to make their burlap bags of feed stand out from competitors, was introduced in 1904.
The checkerboard logo then evolved into a personal development concept Danforth put forth in his book I Dare You, in which he proposed that four key components in life ("Physical," "Mental," "Social," and "Religious") need to be in balance, and one area was not to develop at expense of the other.[7] The concept became intertwined with the company in 1921, when it began selling feed that was pressed in cubes called "checkers".[8]
References
- ^ Carman, Tim (2009-04-16), "Food History Potpourri: Ralston Purina's D.C. Roots", Washington City Paper, retrieved 2009-10-19
- ^ "History of Purina Mills, Inc. – FundingUniverse".
- ^ "Cargill Feed: Brands - Purina®".
- ^ "Cargill Feed: About - History".
- ^ "A Glimpse from the Past to the Present". Société des Produits Nestlé S.A., Vevey, Switzerland. Archived from the original on 2017-07-10. Retrieved 2009-10-19.
- ^ "About Purina | Purina Animal Nutrition".
- ISBN 0-7661-2786-9.
- ^ "William H. Danforth, Founder". PURINA. Archived from the original on March 30, 2014. Retrieved 2015-02-18.