Quisp

Quisp is a sugar-sweetened

Quaker Oats initially marketed Quisp with a sister brand, Quake.

History

Quisp and Quake were originally released in 1965 in the

In an interview, Ward's creative partner Bill Scott described Ward's involvement in cereal advertising: "When the cereal company approached Jay about doing this stuff — I think it was in 1961 — he said, 'We’ll only do it as long as it’s fun.'"[2]

Quisp was depicted as a diminutive alien with antennae that functioned as a propeller enabling him to fly. The Crown Prince of Planet Q, he was dressed in a green boilersuit with a "Q" belt buckle on his black belt, and, like moon men Gidney and Cloyd of Ward's Rocky and Bullwinkle, was armed with a scrooch gun. In contrast, the more "earthy" Quake was portrayed as a tall, musclebound red-headed miner wearing blue pants, black work-boots, a red t-shirt emblazoned with a blue "Q", a yellow miner's helmet with a headlamp, a wristband on his right arm and a purple cape.

The commercials often asked children to choose which cereal was better, and to compete over taste or premiums. The competition reached its peak in 1972, when a series of commercials asked kids to vote for which cereal should remain on the shelves. In 1969, Quake was given a makeover, slimming down and swapping his lighted miner's hard hat for an Australian bush hat and cape.^[3] Quisp was the winner and Quake cereal was discontinued, but Quake himself introduced a new sidekick, an orange kangaroo named Simon and a new orange-flavored cereal called Quake's Orange Quangaroos. In 1976, Quaker Oats ran another contest, this time asking children to choose between Quisp and Quangaroos. Quisp won again and Quangaroos was discontinued.^[4]

Around 1979, Quisp was discontinued due to low sales.

Quisp has remained in limited distribution, with Quaker Oats distributing the product in "guerrilla displays" that would appear in a store and last until the product sold out.^[citation needed] Even in the late 2010s, it could occasionally be found in grocery and discount chains such as Dollar General, Grocery Outlet, Marc's, SuperTarget, and Food Lion.^{[citation needed]} Quaker Oats also sells Quisp directly to the public through an online store.^[5]

Description

Quisp is a baked paste of corn meal and syrup shaped like saucers. The taste is similar to that of Cap'n Crunch, also made by Quaker Oats. Quake cereal was produced by the same process and ingredients, but shaped like gears.^[4][6] Packaging as of 2012 carries the tagline on the front panel, "Crunchy Corn Cereal", and on side panels, "QUAZY Energy Cereal".

Ingredients

Main ingredients:

Quaker Oats also used to offer a saucer-shaped cereal with identical ingredients in its Bagged Cereals line under the name Quaker Sweet Crunch.^[7]

References