Rainmaker (business)

Source: Wikipedia, the free encyclopedia.

In business, a rainmaker is a person who brings in new business and wins new accounts almost by

salesperson, but a principal or executive who is usually highly regarded within the enterprise.[3]

The origin of the business sense of rainmaker may be an allusion to the Native American practice of dancing to encourage deities to bring forth the rain necessary for crops. In summertime during a drought, for instance, the rainmaker would dance and sing songs on the plains, and the activity was believed by others in the tribe to magically cause clouds to come and bring the life-giving rain.[4] By analogy, a business rainmaker would magically bring new business and clients to a firm or generate more revenue from existing customers and donors, and rain is a metaphor for money.[5]

The term rainmaking is also applied to political fund-raising.[6]

References

  1. ^ Shana Lynch (March 1, 2011). "Cinequest's rainmaker is one to know". Silicon Valley BizBlog. Retrieved June 2, 2012.
  2. ^ David Benoit (March 22, 2012). "UBS's New Co-Head of Investment Banking A Big Rainmaker". Wall Street Journal. Retrieved June 2, 2012. Why is Orcel so highly valued? Because he is a rainmaker who has made big deals, and a lot of fees.
  3. ^ Lucia Moses (April 25, 2012). "Meredith Loses Rainmaker, Axes 80: Martin Reidy led integrated marketing unit". Adweek. Retrieved June 2, 2012. Martin Reidy, who led the hot B-to-B unit Meredith Integrated Marketing (recently renamed Meredith Xcelerated Marketing), ....
  4. ^ "Rain Dance". Indians.org. American Indian Heritage Foundation. Retrieved 4 September 2011.
  5. ^ LESLIE WAYNE (November 29, 2007). "A Fund-Raising Rainmaker Arises Online". The New York Times. Retrieved June 2, 2012.