STØR

STØR Furnishings International Inc. was an American furniture chain based in City of Industry, California, that opened in 1987. It sold European-style furniture and ready-to-assemble furnishings. Advertisements for the chain ended with the statement "STØR: without the 'E'". One such advertisement patterned after the "tastes great [vs.] less filling" Miller Lite slogan featured two such tradeoffs, "furniture [vs.] accessories" and "low prices [vs.] style".

IKEA filed a lawsuit against the company shortly after opening, claiming copyright infringement,^[1] and was settled in 1988 with STØR being forced to change the layout of their stores and advertising.^[2] STØR was acquired by IKEA in 1992.^[3]

A 1992 episode of The Simpsons called "Lisa the Beauty Queen" references STØR in a parody called "SHØP" which features a STØR-style building in IKEA's colors.

References

[1] "Stor opens store No. 2, despite foreign lawsuit".

[2] " "Swedes smell success: Ikea plans to challenge Stor furniture stores".

[3] "Observers hail Stor-Ikea merger".

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