Sabritas
Parent PepsiCo | | |
Website | sabritas.com.mx | |
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Footnotes / references Slogan: A que no puedes comer sólo una, Te quiere ver sonreír, La vida necesita sabor and 75 Años en las Manos de México. (current) |
Sabritas, S. de R.L. de C.V. is a Mexican snack company owned by
History
Oscar | |
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Smiley face | |
Gender | Male |
Sabritas was founded in 1943 by Pedro Antonio Marcos Noriega as Golosinas y Productos Selectos in
In 1966, a year after Frito-Lay and Pepsi-Cola Company merged to form Pepsico, Sabritas was bought out. It started modernizing its processes and expanding its retail channel.
In 2000, Sabritas made taco shells that inadvertently contained
Present day
Sabritas is the brand under which Pepsico brands the Frito-Lay products in Mexico, such as Cheetos, Fritos, Doritos and Ruffles. It is also the namesake for its own line of potato chips. Frito-Lay also sells variations of its products under the Sabritas brand in the United States. Some seasons, every bag of Sabritas contains non-wrapped plastic and Tazos. Tazos are known as POGS in the U.S. It also has several local products such as Crujitos, Poffets, Rancheritos and Sabritones. Sabritas controls around 80% of the Mexican snacks market, while the company's main competitor,
Alegro Internacional
In 1982, in the middle of the Latin American debt crisis it created Sonric's as a way to expand its product line with candies and as a response to lowered demand because of the contraction of economic power.
The brand is known because of its mascot, a wizard (known as El Maguito Sonrics) and it is popular among kids.[3]
The brand was so successful that it later expanded to other markets that did not fit well in Sonric's' such as dry powder mixes and flavored water, so it was decided to create Alegro Internacional, a new division of Pepsico to fit these.
See also
Links
Sabritas homepage (in Spanish)
References
- ^ "Sabritas Historia". Sabritas (in Spanish). Retrieved 2018-06-24.
- ^ Taco Bell Recalls Shells That Used Bioengineered Corn – Los Angeles Times
- ^ "Estrategias Branding en LatinoAmerica". Retrieved 10 July 2004.