Sales letter
This article needs additional citations for verification. (January 2020) |
A sales letter is a piece of
Since the advent of the internet, the sales letter has become an integral part of
Some relevant components
The sales letter is split into several key sections. In addition, other sections may be used, such as sub-headlines.
Headline
The beginning of a sales letter is considered to be its most important piece. In email sales letters this part is called email subject, and with webpages it takes the format of a title or headline, often followed by additional text called
Body copy
This section is typically quite long, with 4, 8 and 16 page letters being common formats. This section will typically contain
Conclusion
Sales Letter intended to get the customer to commit to purchasing the product or service, typically without any further intervention. Sales letter are a special form of advertising, aiming to sell company’s goods and services. Sales letter must be arouse interest, sound convincing, create a desire and encourage the reader to take action. Write in a positive, convincing style but don't be aggressive. Present advantages and benefits to the reader. Encourage a response from to the reader- a phone call, a visit, a reply on an attached form etc.
Graphic design
The graphic design of a sales letter is an important part of the branding. The font, layout, line spacing, paragraph formatting, images, etc. all have an effect on the efficacy of the letter.
Development of sales letters
Because of the direct response nature of sales letters, they can be carefully tested on an ongoing basis to determine which version performs best in terms of converting readers to customers. Sales letters are typically developed incrementally, with
References
- ^ "Sales Letter (definition)". Retrieved 2009-11-15.
- ^ Chierotti, Logan (2017-03-02). "Video Sales Letters: The Most Effective Online Sales Technique". Inc.com. Retrieved 2020-01-20.