Sam Conniff
Sam Conniff | |
---|---|
Nationality | British |
Occupation | Author |
Known for | Livity, Live, Dubplate Drama, somewhereto |
Notable work | Be More Pirate |
Website | SamConniff.com |
Sam Conniff is a British author and the founder of
Early life
Conniff was raised in Croydon, South London. He attended Stanley technical high school up to the age of 16. Conniff then began to study for his A-levels at John Ruskin College, before leaving at 17 to join an outdoor clothing company.[1]
In 1995, he moved away from retail to become a chef in nearby Dulwich. While working as a chef, he moved to Interlude De Chavot restaurant, ran by Marco Pierre White. Conniff's final career move was into cosmetics sales, where he spent two years working for Aveda.[1]
Agency career
In the mid-1990s, Conniff launched his first business Supernature. In 1998, he founded a promotions business named Don't Panic. After a couple of years, Conniff made the decision to focus on his new marketing agency, Livity. He officially founded Livity in 2001, the agency was founded after Conniff wanted to bring about what he called "social change," with a focus on young people. Over the next decade, Conniff began to work with numerous companies including Channel 4, Google, and Barclays.[1]
Livity and Conniff launched Live magazine, which circulated originally in South and East London. By 2010, the circulation had grown to 35,000 and Conniff announced plans to expand the publication to Glasgow and South Africa.[2] The move into South Africa led to the creation of Livity Africa.[3] Over the years, the magazine has had many notable alumni, who have gone onto work in major roles in media. These have included Jordan Jarrett-Bryan and Julie Adenuga. The agency collaborated with Google to provide training to young Africans, with plans for nearly a million Millennials across the content to receive free training.[4]
Conniff's work with Livity has led to him receiving a number of awards. He won the EY social enterprise entrepreneur of the year award in 2011. Around the same time, the
He has also recently written for The Guardian.Be More Pirate
In 2018, Conniff released his first book, Be More Pirate. The book was published with Penguin Random House. Prior to its release, Conniff learned there was only a small budget to promote his book. He, therefore, flyposted Penguin Random House without their permission to gain publicity for the book.[8]
The book follows the premise that rulebreakers, such as pirates of the 1700s, often rewrite the rules that govern society.[9] The book is aimed at millennials, who Conniff believes society has shifted and we are seeing more people not taking traditional rules socially or in their work lives. He stated in an interview with Evening Standard, "Everyone is taking matters into their own hands. I haven’t met a twentysomething who hasn’t got a hustle or a side-hustle going on. It has become an aspiration in itself."[10]
After the book was launched in the United States, Conniff again used creative advertising methods to publicize the book, projecting a message to then Prime Minister
Other achievements
While running his agency Livity, Conniff worked as Executive Producer for the TV series, Dubplate Drama.
References
- ^ Sunday Times.
- ^ Byrne, Ciar (24 May 2010). "Livity plans expansion of Live magazine". The Guardian.
- ^ Prinsloo, Loni (12 April 2016). "Google to Give Training to 1 Million Africans to Boost Jobs". Bloomberg.
- ^ Chew, Jonathan. "Google Just Made a Huge Promise to Africans Who Need Jobs". Fortune.
- ^ "Livity wins Big Society Award". British government.
- Queen's Award for Enterprise.
- ^ "Cranfield BGP alumni are National Business Awards finalists". Cranfield University.
- Sunday Times.
- ^ Bohanes, Michael (28 September 2018). "Learn Two Lessons From 18th Century Pirates – And Change The World". Forbes.
- ^ Dico, Jo Lo (25 January 2018). "Meet the millennials pirates disrupting the status quo". Evening Standard.
- ^ Cowdrey, Katherine (5 July 2018). "Be More Pirate author projects message for Trump onto Parliament". The Bookseller.