Shoulder programming
Shoulder programming is a type of pre-event and post-event
Examples
NFL
NFL Primetime, Monday Night Countdown, and SportsCenter Monday Kickoff have each been companion National Football League (NFL) programming for Monday Night Football on ESPN. Monday Night Football was highly rated on ABC from 1970 to 2005, but since ESPN took over in 2006, it could more directly surround the franchise with programming in the time-slots before and after the game.[2]
UFC
The first
Criticism
ESPN has been criticized for devoting more or less air-time to a sport depending on whether it has rights to the primary organization or league of that sport. Examples include less air-time for National Hockey League (NHL), including the cancellation of NHL 2Night following their expiration of ESPN's rights contract and expanding air-time for NASCAR and the Arena Football League following rights deals.[4]
References
- ISBN 9780415896757. Retrieved 28 February 2015.
- ISBN 9780307394477. Retrieved 28 February 2015.
- ^ "Plenty Of Shoulder Programming For UFC's Network Debut On Fox". Sports Business Daily. 11 November 2011. Retrieved 28 February 2015.
- ^ Schreiber, Le Anne (10 May 2007). "At ESPN, conflict of interest is business as usual". ESPN. Retrieved 28 February 2015.