St Michael (brand)
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| Product type | Marks & Spencer brand |
|---|---|
| Introduced | 1927 |
St Michael was a brand owned and used by British retailer Marks & Spencer between 1927 and 2000.
History
In 1875, the firm of
The name was introduced in 1927 and registered as a trademark in 1928.[1] At first it applied only to products produced by Corahs, but by 1950 and for the next fifty years, almost all goods sold by Marks & Spencer used the St Michael brand.
The brand was dropped in 2000 as part of a general rebranding.[1] For the next few years, the St Michael name was adopted as the 'St Michael Quality Promise' on the back of food products, on the side of delivery vehicles and on in-store receipts.
In September 2021 Marks & Spencer announced they would begin selling clothes using the brand again[2] after it gained popularity on vintage clothing resale websites.
See also
References
- ^ a b "M&S drops St Michael". BBC News: Business. 12 March 2000. Retrieved 3 August 2021.
- ^ "M&S to bring back St Michael brand after 21 years - Retail Gazette". www.retailgazette.co.uk. 9 September 2021. Retrieved 5 June 2022.
External links
- Images of clothing labels bearing the brand at the Vintage Fashion Guild