Swimblack
Agency | Surfer (Guinness) |
---|---|
Official website | www |
Swimblack (also written as Swim Black) is a 1998 advertisement for
Print and billboard spots for Swimblack each tied back to the central theme of the campaign, which was successful at boosting sales, particularly among the older male demographic. The television/cinema commercial proved fairly popular with critics within the advertising and television industries, netting a number of awards - including a Creative Circle Gold for Best Editing and a gold in the British Television Advertising Awards in the Alcoholic Beverages category.
The soundtrack uses Pérez Prado's "Mambo No. 5", continuing an association which began in 1994 when Arks Ltd.'s Guinness TV ad Anticipation used Pérez Prado's version of Guaglione as its soundtrack. (Lou Bega's hit cover of "Mambo No. 5" came out the following year.)
Additional credits
- Creative Director: Peter Souter
- Copywriter: Tom Carty
- Art Director: Walter Campbell
- Director of Photography: Ivan Bird
- Editor: Rick Lawley
- Music Production Company: Air-Edel Associates, London
- Music Arranger: Graham Preskett
- Online: Smoke & Mirrors, London
External links
- http://www.guinness.com/ie_en/ads/classic/1990sTVs/swimblack/
- http://www.brandrepublic.com/Campaign/News/23879/
References
- ^ Marmaduke, Lauren (27 August 2010). "The Art of Selling Beer". Houston Press. Retrieved 30 May 2014.