TURF analysis, an
Although originally used by media schedulers to maximize reach and frequency of media spending across different items (print, broadcast, etc.), TURF is also now used to provide estimates of market potential. For example, if a company plans to market a new yogurt, they may consider launching ten possible flavors, but in reality, only three might be purchased in large quantities. The TURF algorithm identifies the optimal product line to maximize the total number of consumers who will purchase at least one
- P-STAT, a software for TURF analysis. Retrieved 23 January 2007.
- TURF Analysis in Market Research – an example
- TURF Analysis in Sensory Evaluation – an example
- TURF Basics and Examples, by Displayr