Technographic segmentation
 | This article has an unclear citation style. (September 2010) |
Technographic segmentation for
With the advent of
Development
Technographic segmentation was developed to measure and categorize consumers based on their ownership, use patterns, and attitudes toward information, communication and entertainment technologies.
The concept and technique was first introduced in 1985 by Dr. Edward Forrest
The concept has been adopted by Forrester Research, Inc. as a research service for information-technology and marketing professionals, business strategists, and technology industry executives. Technographics has two categories, Social Technographics and Mobile Technographics. Technographic [3] data can be mined from technical support forums, company social media postings, press releases, government/public websites, and even online job postings.
See also
- Advertising research
- Consumer behavior
- Experimental techniques
- Integrated Marketing Communications
- List of marketing research firms
- Marketing
- Marketing research process
- Quantitative marketing research
- Qualitative marketing research
References
- ^ University of Alaska entry
- ^ Journal of Advertising Research (Volume 28, No.2, April/May 1988:pg 38)
- ^ "Technographics".