The Famous Grouse
Edrington Group | |
Country of origin | Scotland |
---|---|
Introduced | 1896 |
Alcohol by volume | 40% |
Variants | The Black Grouse Snow Grouse |
Website | The Famous Grouse |
The Famous Grouse is a brand of
It has been the highest-selling whisky brand in Scotland since 1980,
History
Matthew Gloag was a
.In 1860, his son, William Gloag, took over the company. Following the
In 1970, Matthew Gloag & Son, owned by the Gloag family, was sold to
Characteristics
The standard blend is 40%
The blend goes through a marrying process for up to six months at 46% ABV. It is mandated by The Scotch Whisky Association (SWA) that, in order to call a whisky "Blended Scotch", the youngest alcoholic component in the drink needs to be matured for at least three years.[9] This implies that all single malt and single grain whiskies used to create any "Blended Scotch" must have been matured as prescribed for at least three years. If shown, the manufacturers must state the age of the youngest constituent malt of their whisky -- however an age statement is not legally mandatory for any scotch whisky, blended or otherwise. Blenders optimize a standard taste for their products by blending casks of varying ages among batches. Where there is no age statement the blenders need not worry the impact a relatively young cask's whisky might have on said statement. Ageing is done in oak casks.[10]
Variants
In 2007 a
In 2011, The Naked Grouse was launched as its premium product. Initially as a high-end blended whisky, in 2017 it was turned into blended malt whisky.[13]
United States distribution
Beam Suntory distribute The Famous Grouse and other Edrington brands in the U.S. market. [14][15][16]
Promotions and sponsorships
The Famous Grouse has focussed its television advertising around the Christmas period since 1996.[17]
The Famous Grouse was the primary sponsor of the Perth-based football team St Johnstone between 1986 and 1989 and again between 1991 and 1998. It also sponsored the Scotland national rugby union team from 1990 until 2007, and was 'The Official Spirit of Scottish Rugby' from 2013 for three years.[18]
In May 2014, The Famous Grouse was named the official whisky of the 2014 Commonwealth Games in Glasgow.
References
- ^ ISBN 978-1-4093-7580-7.
- ^ a b "Famous For A Reason". The Famous Grouse. Retrieved 21 December 2015.
- ^ "Top UK whiskey brands, by on-trade sales 2023". Statista. Retrieved 9 April 2024.
- ^ "Famous Grouse gears up for Xmas ad campaign". Morning Advertiser. 15 November 2007. Retrieved 15 November 2012.
- ^ Perth Post Office Directory 1850
- ^ Perth Post Office Directory 1900
- ^ "Leslie's Directory for Perth and Perthshire". Printed by, and for, Peter Williamson. 30 March 1793. Retrieved 30 March 2023 – via Internet Archive.
- ^ Perth Post Office Directory 1905
- ^ The Scotch Whisky regulations 2009 scotch-whisky.org.uk Retrieved 30 March 2023
- ^ "Famous For A Reason" (PDF). The Famous Grouse. Archived from the original (PDF) on 10 September 2011. Retrieved 21 December 2015.
- ^ [1] Archived June 29, 2007, at the Wayback Machine
- ^ "Fledgling brands join Grouse flock". drinksint.com.
- ^ "The Naked Grouse becomes a blended malt | Scotch Whisky". scotchwhisky.com.
- ^ "Suntory buys 10% stake in Famous Grouse maker Edrington". BBC News. 28 January 2020.
- ^ "Suntory acquires 10% stake in Macallan owner". 28 January 2020.
- ^ "Japanese take 10% stake in whisky group". 28 January 2020.
- ^ "Maxxium accelerates into summer". Talking Retail. 21 June 2012. Retrieved 17 November 2012.
- ^ "News". Scottish Rugby Union.
Bibliography
- Buxton, Ian (2012). The Famous Grouse A Whisky Companion: Heritage, History, Recipes and Drinks. London: Ebury Press. ISBN 9780091944742.