The Jensen Project
The Jensen Project | |
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Procter & Gamble Productions[1] | |
Original release | |
Network | NBC |
Release | July 16, 2010 |
Related | |
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The Jensen Project is the second in the Family Movie Night TV movies series produced by Procter & Gamble and Walmart aimed at families.
The movie featured embedded marketing for the
Plot
After a 16-year absence from the Jensen Project, a secret community of scientists conducting advanced underground experiments to resolve the world's problems, Matt (
Cast
- Kellie Martin as Claire Thompson
- Brady Smith as Dr. Matt Thompson
- LeVar Burton as Kendrick
- Justin Kelly as Brody Thompson
- Alyssa Diaz as Samantha "Sam" Cortez
- Patricia Richardson as Ingrid Jensen
- David Andrews as Edwin Jensen[1]
Production
Procter & Gamble and Walmart started out with plans for three movies in the Family Movie Night.
Reception
Ratings for the July 16, 2010 airing on NBC were disappointing with fewer than 4 million viewers while being one of two new programs that night, and came in third for the night.[7] The film was widely panned by critics. Los Angeles Times reviewer called the movie "super-bad", criticizing the dialog and the embedded marketing of Procter & Gamble and Walmart products, but "it's almost worth watching for its 'Mystery Science Theater 3000' potential."[2] Brian Lowry of Variety stated that the "Shoddy looking and saddled with a story that makes most Disney Channel fare look like Masterpiece Theater, this inane adventure is most notable for some of the clunkiest product-placement ever."[1] At the IMDB, as of September 19, 2018, the movie received a weighted average vote of 4.9 out of 10 with 380 user voting.[8]
See also
References
- ^ a b c d e f g h i j k Lowry, Brian (July 14, 2010). "The Jensen Project". Variety. Retrieved September 18, 2018.
- ^ a b c "Television review: 'The Jensen Project'". Los Angeles Times. July 16, 2010. Retrieved July 16, 2010.
- ^ "Walmart Pushing Limited $199 Kinect Pre-Order Bundle". PC Magazine. Retrieved July 18, 2010.
- ^ Anderson, Mark (July 13, 2010). "Flying-car company lifts off in NBC movie". Sacramento Business Journal. Archived from the original on July 28, 2010. Retrieved September 18, 2018.
- ^ Hampp, Andrew (September 27, 2010). "P&G, Walmart Find Success as Moviemakers for Their Brands". Ad Age. Retrieved February 23, 2018.
- ^ Andreeva, Nellie (February 21, 2010). "NBC sets 'Jensen' with P&G, Wal-Mart". The Hollywood Reporter. AP. Retrieved September 18, 2018.
- ^ Seidman, Robert. "TV Ratings: ABC Unscripted tops Friday; Jensen Doesn't Project Well". TV By the Numbers. Archived from the original on July 22, 2010.
- ^ "The Jensen Project (TV Movie 2010) Ratings". imdb. Retrieved September 18, 2018.