Think (slogan)
Product | |
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Release date(s) | 1911 |
"THINK" is a slogan associated with the American multinational technology company IBM.
History
The "THINK" slogan was first used by
Asked later what he meant by the slogan, Watson replied, "By THINK I mean take everything into consideration. I refuse to make the sign more specific. If a man just sees THINK, he'll find out what I mean. We're not interested in a logic course."[3]
In 1914, Watson took the slogan with him to the Computing-Tabulating-Recording Company (CTR) and its subsidiaries, all of which later became IBM.[4][5][6][7] International Time Recording, one of the subsidiaries, published a magazine for employees and customers, named Time, which, in 1935, IBM would rename to THINK.[8][9] IBM continues to use the slogan.[10] THINK is also an IBM trademark; IBM named its laptop computers ThinkPads and named a line of business-oriented desktop computers ThinkCentre.
Since 2018, IBM's main conference is called Think.[11]
The Apple slogan "Think different" which was first used in 1997 has been widely taken as a response to IBM's THINK.[12][13][14]
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THINK signs in several languages.
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IBM THINK sign at a punched card data processing facility using IBM equipment, circa 1960.
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IBM Think-themed exhibit at Lincoln Center in 2011.
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A walking path at the IBM Poughkeepsie site, with the word "THINK".
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IBM Think sign
See also
References
- ^ Random House Webster's College Dictionary. Random House. 1999. p. 1237.slogan: a distinctive phrase or motto identified with a particular party, product, etc.
- ^ Belden, Thomas; Belden, Marva (1962). The Lengthening Shadow: The Life of Thomas J. Watson. Little, Brown and Company. pp. 157–8.
- ^ Belden (1962) p.158
- ^ IBM Archives: THINK Sign
- ISBN 0-471-41463-8.
- ISBN 0-06-001405-9.
- ^ Engelbourg, Saul (1954). International Business Machines: A Business History (Ph.D.). Columbia University. pp. 103–105. Reprinted by Arno Press, 1976, from the best available copy. Some text is illegible.
- ^ Aswad, Ed; Meredith, Suzanne M. (2005). IBM in Endicott. Arcadia. p. 18.
- ^ Cousins, Robert, ed. (1957). The Will to THINK: A Treasury of Ideas and Ideals from the Pages of THINK. Farrar, Straus and Cudahy. The books introduction, The Thinking Man, was written by Thomas J. Watson.
- ^ Think Exhibit
- ^ "Introducing THINK 2018". IBM. 2017-11-01. Retrieved 2019-03-06.
- ISBN 978-1576601471.
- ISBN 978-1412917964.
- ISBN 978-1578519934.