Tom Geismar

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Tom Geismar
Born
Thomas H. Geismar

(1931-07-15) July 15, 1931 (age 92)
Yale School of Art and Architecture
OccupationFounding Partner at Chermayeff & Geismar & Haviv
Known forGraphic design

Thomas H. Geismar (born July 15, 1931)

American graphic designer
.

Biography

Thomas H. Geismar was born on July 15, 1931, in Glen Ridge, New Jersey.[2]

Geismar studied concurrently at the Rhode Island School of Design and Brown University. He received a master's degree in graphic design from Yale University, School of Art and Architecture.[3] After school, he joined the army for two years.[4]

Geismar met Ivan Chermayeff in Yale and in 1957, they founded the firm Brownjohn, Chermayeff & Geismar (now Chermayeff & Geismar & Haviv) along with Robert Brownjohn. Geismar has designed more than a hundred corporate identity programs and established abstract corporate symbols. The unifying element in his work is the repetition of symbols which gives new life to the form.[2][5] In 1960, he proposed a radical mark for Chase Manhattan Bank which was the repetition of four shapes around a square to form an octagon. It was met with resistance but stood out from competition, leading other corporations to create abstracted corporate logos.[6]

His designs for

Smithsonian National Museum of American History. He has received major awards in the field, including one of the first Presidential Design Awards for helping to establish a national system of standardized transportation symbols.[2]

Geismar was awarded the AIGA medal in 1979.[5] In 1998, he was inducted into the Art Directors Club Hall of Fame.[7] In 2014, he was awarded the National Design Award for Lifetime Achievement along with Chermayeff and the School of Visual Arts’ 26th Masters Series Award recipient.[8][9]

Books

  • Chermayeff, Ivan and Tom Geismar. (2006) Watching Words Move. New York: Chronicle Books
    ISBN 978-0-8118-5214-2
  • Chermayeff, Ivan, Tom Geismar, and Steff Geissbuhler. (2003) designing: New York: Graphis
    ISBN 978-1-932026-14-6
  • Chermayeff & Geismar Inc. (2000) TM: Trademarks Designed by Chermayeff & Geismar. New York: Princeton Architectural Press
    ISBN 978-1-56898-256-4
  • Geismar, Thomas H., Harvey Kahn, Ralph Sessions, Dave Hoffman (photographer). (1998) Spiritually Moving: A Collection of American Folk Art Sculpture. New York: Harry Abrams
    ISBN 978-0-8109-6365-8

External links

See also

References

  1. ^ Marquis Who's Who on the Web
  2. ^ a b c "Thomas Geismar | Graphic Design Archive | RIT Libraries | RIT". library.rit.edu. Retrieved 2019-06-05.
  3. ^ "Chermayeff & Geismar & Haviv". www.cghnyc.com. Retrieved 2019-06-05.
  4. ^ Dunne, Carey (2014-08-28). "6 Questions For Tom Geismar, Illustrious Designer Of PBS, Xerox, And Mobil Logos". Fast Company. Retrieved 2019-06-05.
  5. ^ a b "1979 AIGA Medalist: Ivan Chermayeff and Thomas Geismar". AIGA | the professional association for design. Retrieved 2019-06-05.
  6. ISBN 9780321887207
    .
  7. ^ "Tom Geismar". ADC • Global Awards & Club. Retrieved 2019-06-05.
  8. ^ "Tom Geismar on The National Design Awards Gallery". ndagallery.cooperhewitt.org. Retrieved 2019-06-05.
  9. ^ Mazzoleni, Melissa (2014-09-18). "SVA Masters Recipient: Tom Geismar". Print Magazine. Retrieved 2019-06-06.
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