Unorthodox (Wretch 32 song)

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"Unorthodox"
British hip hop
Length3:05
LabelMinistry of Sound
Songwriter(s)
Producer(s)
  • Future Cut
  • Shell Shock
Wretch 32 singles chronology
"Traktor"
(2011) 		"Unorthodox"
(2011) 		"Don't Go"
(2011)
Example singles chronology
"Game Over"
(2011) 		"Unorthodox"
(2011) 		"Changed the Way You Kiss Me"
(2011)

"Unorthodox" is a song by

Now 79
.

"Unorthodox" was selected as the Weekend Anthem of BBC Radio 1 by Jo Whiley for 26–27 March 2011.[2] It also features on the soundtrack of FIFA Street.

Critical reception

Lewis Corner of Digital Spy gave the song a positive review stating:

"I got a good vibe/ I ain't trying to be bait with my hook lines," Wretch swaggers with rapper-turned-singer Example over thrumming beats and funk-infused guitars that sample the Stone Roses' 1989 hit 'Fools Gold' – proving there is still a place for a bit string plucking while maintaining a musical relevance in today's chart. "We don't follow no crowd, they follow us," they claim on the bouncy, summery and catchy-as-cholera chorus. Like with any new and exciting fad, let's hope it's in their droves..[3]

Chart performance

"Unorthodox" first charted on 22 April 2011 on the

Someone Like You
" respectively.

Music video

A music video to accompany the release of the single "Unorthodox" was first released on YouTube on 1 March 2011, directed by Ben Newman. The video lasts 3 minutes and 23 seconds long. The video begins with faded dictionary definition of the words 'Orthodox' and 'Unorthodox', the latter of which is defined as "breaking the convention or tradition". The song then begins to play with Wretch 32 and Example rapping besides one another when walking around the notorious

Chipmunk, Scorcher, singer Yasmin & Akai Osei

Track listing

Digital download
No.TitleLength
1."Unorthodox" (Radio Edit)3:05
2."Unorthodox" (Distance Remix)4:26
3."Unorthodox" (BAR9 Remix)4:35
4."Unorthodox" (Logistics Remix)4:39
5."Unorthodox" (Moto Blanco Edit)3:38
CD single[9]
No.TitleLength
1."Unorthodox" (Radio Edit)3:05
2."Unorthodox" (Moto Blanco Club Mix)6:38
3."Unorthodox" (Logistics Remix)4:40
4."Unorthodox" (Distance Remix)4:27
5."Unorthodox" (BAR9 Remix)4:35
6."Unorthodox" (Moto Blanco Edit)3:38
7."Unorthodox" (Instrumental Edit)3:06

Charts

Certifications

Region Certification Certified units/sales
United Kingdom (BPI)[12] Gold 400,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Region Date Format
United Kingdom 17 April 2011[13] Digital download
18 April 2011 Vinyl

References

  1. whosampled.com
    . Retrieved 5 July 2011.
  2. ^ BBC Radio 1 – Request Show – 26 March 2011 BBC Radio 1, Retrieved 2011-04-18.
  3. ^ Music – Singles Review – Wretch 32 featuring Example: 'Unorthodox'. Digital Spy (17 April 2011). Retrieved on 2011-04-19.
  4. ^ a b "Chart Track: Week 16, 2011". Irish Singles Chart. Retrieved 23 April 2011.
  5. ^ a b "Official Singles Chart Top 100". Official Charts Company. Retrieved 24 April 2011.
  6. ^ a b "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved 24 April 2011.
  7. ^ a b "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved 24 April 2011.
  8. ^ Wretch 32 – Unorthodox – Music Video, YouTube, Retrieved 2011-04-19.
  9. ^ "Wretch 32 Feat. Example – Unorthodox (2011, CD)". Discogs.
  10. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 24 April 2011.
  11. ^ "End of Year Singles Chart Top 100 – 2011". Official Charts Company. Retrieved 26 November 2019.
  12. ^ "British single certifications – Wretch 32 ft Example – Unorthodox". British Phonographic Industry. Retrieved 24 March 2023.
  13. ^ "Unorthodox (Remixes) [feat. Example] - EP by Wretch 32". iTunes. 15 April 2011.
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