User:EyobKeflinkiel

Contents

• Twitch.tv
  • 1.1Lead
  • 1.2Article body : Twitch competitors
  • 1.3References

Article Draft

Lead

Twitch.tv is a subsidiary of

Since amazon bought twitch It has been steadily growing its userbase, it has gone from having a peak of about 3.2 million monthly users in 2011 to over 140 million monthly user in 2021[1] . This huge growth in userbase has made twitch the 32nd most visited website in the world^[2] . With all this viewership comes a lot of money , In 2020 alone twitch brought in a revenue of 2 billion dollars ^[3]. Seeing how lucrative streaming services are other competitors to amazon have started their own streaming platforms like Microsoft , Google, Facebook. These three companies have been steadily growing their userbase and taking market share from twitch. For example in 2018 twitch had about 75% of market share of streaming while YouTube hade 22% , fakebook gaming had 1 %, and mixer had 1% , but in 2019 twitch had 73% market share , Facebook had 3% market share , mixer had, 3% market share , and YouTube had 21% market share^[4] . This may not seem like a big change but in a year Twitch lost almost 2% of it market share in a year If this was to keep happening year on year by the end of the decade they could lose almost 20% of their market share. The percentage of market share lost might also be escalated due to the other platforms buying popular streamers like Ninja and shroud for 50 million dollars and 10 million dollars respectively ^{[5] [6]}. the streaming platform is a competitive one which at this moment twitch sits at the top but might not if they don't look behind to see all their competitors

References

This user is a student editor in Ontario_Tech_University/Writing_and_Publishing_in_the_Digital_Age_-_W2021_(Winter_2020). sandboxes