User:Grady Wankowicz

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Nike 6.0 is a Nike product that has been geared towards the upcoming “extreme” sports. These “extreme” sports consist of activities such as BMX, Skateboarding, Wakeboarding, Surfing, Snowboarding, and many more. “Extreme” sports are becoming extremely popular and coming and are quickly becoming extremely popular with many people, especially the younger generations.^[1] This Nike 6.0 line consists of everything from shoes, Nike's staple product to apparel. Nike 6.0 shoes are the main focus of this line and are the biggest part of this line. Nike has just recently entered this “extreme” sports world, and has already begun to make a name for themselves.

Nike History

A brief history of Nike; Nike began its long journey to what it is today one day in 1955 when track athlete, Phil Knight made a phone call to Tiger shoes and officially became a distributor for them in the United States. The next “big” movement forward that occurred was the partnership that was developed between Knight, and track coach, Bill Bowerman in 1964 to create Blue Ribbon Sports (BRS). The 1970s held major advancements in BRS including the development of today’s symbol the “Swoosh”, BRS expanded its marketing and sales procedures, and finally BRS landed its first athlete endorser, Steve Prefontaine. The 1980s were a rough decade fore Nike, there were many ups and downs, but through all of this Nike still landed major athlete endorsers, Michael Jordan and Bo Jackson. The 1990s stood as another huge jump forward for Nike, they began to focus more on certain sports as a whole designing uniforms, etc. and landed another big name athlete endorser, Tiger Woods.^[2][3]

Design

The design and layout for these shoes was created with the new "hip" style in mind and with extreme sports in mind. Design features of these shoes consist of extra padding and other unique features such as shoe lace guards, proper grip, and air bubbles to enhance the shoes for these sports. All of these designed aspects support the making of these shoes and their purpose of supporting extreme sport. They all also support the athletes and what the sports call for. The shoes designed extra padding enables users to withstand the harsh beatings the feet take in these extreme sports, while other features such as the shoe lace guards simply protect the shoe laces from ripping while being used. The grip of the shoes allows athletes to properly preform in their given sports and the shoe soles were also made with the harsh beatings in mind; the soles are extremely supportive and in some cases have extra cushioning with air bubbles.^[4]

Styles and Colors

Nike 6.0 is not just a shoe line, the line also carries clothing and accessories ranging from shirts, jackets, shorts, hats, and even backpacks. Shoes are however the most dominant product in this line, just like most of the other Nike lines. Styles and colors for these shoes range from everything to high tops, casual, sport styles, and even low tops, while the colors consist of vibrant greens, yellows, reds, blues, purples, oranges, and classic whites and blacks. The line has multiple styles and some of the styles names of the shoes are: Zoom Oncore, Zoom Crush, Air Morgan, Mavrk, Air Hest, and many more.^[5] Each shoe style has unique features and even more unique colors. All of the styles are different in some way whether it be the style or just the colors that style has. Each shoe is almost totally unique in its own way and on the Nike 6.0 webpage the user can even customize their own shoe. This customization is called NIKEiD and allows the user to completely customize a Nike shoe from colors to material that the shoe is made of. This can be done for other Nike products not just the 6.0 line.

Promotions and Endorsers

Promotions of Nike 6.0 include many different platforms, but most commonly used and most popular would be the Nike 6.0 webpage. This webpage Nike 6.0 gives all kinds of information about the line. The website gives product information, team information, events, rider information, videos, and much more. Promotions of Nike 6.0 include all sorts of events around the world ranging from contests in the UK to promotional launch celebrations in Beverly Hills. The Nike 6.0 page has a link and section that shows all of the upcoming current events and news on the athletes that are sponsored by Nike 6.0. The news feed can range from fundraiser information, competition results and upcoming ones, events with Nike 6.0 riders, and just general news. The Nike page also has bios on most of the riders that Nike 6.0 sponsors and supports. Some of the riders that ride for Nike 6.0 are: James Stewart, Mason Aguirre, Garret Reynolds, Elena Hight, and many others.^[6] Visitors to this webpage can even subscribe and receive emails directly to them regarding Nike 6.0 news and events.

References