User:Thefarmersdog/sandbox
Company type | Private |
---|---|
Industry | Pet Food |
Founders | Brett Podolsky, Jonathan Regev |
Headquarters | Brooklyn, New York |
Area served | United States |
Website | thefarmersdog.com |
The Farmer’s Dog is a is a
History
The company first started when Brett’s Rottweiler, Jada, began suffering from stomach issues as a result of store-bought kibble, prompting him to begin home-cooking for her in his East Village apartment.[7][8] After seeing a greater need from other concerned pet-owners in New York, Brett and Jonathan began cooking and delivering fresh meals locally, “looking to raise the bar for the unregulated pet-food industry that’s been freely using additives, preservatives, and artificial flavors.”
In 2016, the company raised $2M in Seed Funding
In May of 2017, Brett and Jonathan raised $8.1 million in
Since its official launch in 2015, the company has delivered more than 3 million meals nationwide[13], and services all states apart from Hawaii and Alaska. In that time, the Farmer's Dog has also been involved in a number of charitable causes, such as mobilizing and feeding displaced dogs from Hurricane Harvey.[14]
Product
The company currently offers three recipes:
Technology
The Farmer's Dog leverages smart technology and proprietary algorithms to create customized meal plans based on a dog’s individual profile including age, breed, size, activity level, and sensitivities.[18]
Delivery
By shipping directly to their customers via subscription, The Farmer’s Dog circumvents retail stores and makes their food fresh, reducing their costs for superior ingredients and offering their customers a higher food quality at an affordable price point, with meal plans starting at $11.00 per week.[19]
References
- ^ O'Connor, Clare. "Brett Podolsky, 28, Jonathan Regev, 29 - pg.26". Forbes. Retrieved 2018-03-27.
- ^ Sportelli, Natalie. "The Farmer's Dog Raises $8M To Bring Made-To-Order Dog Food To Your Door". Forbes. Retrieved 2018-03-27.
- ^ Sportelli, Natalie. "The Farmer's Dog Raises $8M To Bring Made-To-Order Dog Food To Your Door". Forbes. Retrieved 2018-03-27.
- ^ O'Connor, Clare. "Brett Podolsky, 28, Jonathan Regev, 29 - pg.26". Forbes. Retrieved 2018-03-27.
- ^ "Jonathan Regev - Founder @ The Farmer's Dog | Crunchbase". Crunchbase. Retrieved 2018-03-27.
- ^ Sportelli, Natalie. "The Farmer's Dog Raises $8M To Bring Made-To-Order Dog Food To Your Door". Forbes. Retrieved 2018-03-19.
- ^ "Why Investors Are Betting $2 Million On This Made-To-Order Dog Food Delivery Company". www.thisdogslife.co. Retrieved 2018-03-19.
- ^ Feldman, Amy. "Forget Kibble. Two Young Entrepreneurs Are Building A Made-To-Order Pet Food Delivery Business". Forbes. Retrieved 2018-03-27.
- ^ "Yes, Now There's a Healthy Meal Delivery Service for Your Dog". Vogue. Retrieved 2018-03-27.
- ^ "Million in Seed Funding Brings The Farmer's Dog to More Pets". Retrieved 2018-03-27.
- ^ "The Farmer's Dog, a customized pet food subscription service, scoops up $8.1 million – TechCrunch". techcrunch.com. Retrieved 2018-03-27.
- ^ "This Brooklyn startup raised $8 million to make dog chow that's good enough for humans to eat". Business Insider. Retrieved 2018-03-27.
- ^ Dog, The Farmer’s. "The Farmer's Dog Raises $8.1 Million Series A Financing to Redefine Pet Food". www.prnewswire.com. Retrieved 2018-03-30.
- ^ "12 Healthy Food Brands That Give Back in Big Ways". Greatist. 2017-09-04. Retrieved 2018-03-27.
- ^ "The Farmer's Dog, a customized pet food subscription service, scoops up $8.1 million – TechCrunch". techcrunch.com. Retrieved 2018-03-19.
- ^ "Yes, Now There's a Healthy Meal Delivery Service for Your Dog". Vogue. Retrieved 2018-03-27.
- ^ "The Farmer's Dog, a customized pet food subscription service, scoops up $8.1 million – TechCrunch". techcrunch.com. Retrieved 2018-03-27.
- ^ "The Farmer's Dog: Customized dog meals a human could eat". Retrieved 2018-03-28.
- ^ "The Farmer's Dog: Customized dog meals a human could eat". Retrieved 2018-03-28.